Alsons Wins Three ADEX Awards for Achievement in Product Design

May, 2009 - Alsons Corporation, a leading manufacturer of distinctively-styled shower products, is the recipient of three 2008 Award for Design Excellence (ADEX) awards: one Platinum, and two Silver. The ADEX, sponsored annually by Design Journal, the international trade publication for interior designers, is awarded to products that display "superior product design and quality." The competition is the largest and most prestigious for the design of furnishings and building materials marketed to the design trade.

"We are honored to be acknowledged for design excellence by ADEX for the sixth consecutive year," said John Davies, vice president of sales, Alsons Corporation. "The ADEX award is a true testament to the design talents and creativity of Alsons' product development team, in providing consumers a range of innovative, stylish shower head and hand shower products."

Platinum Award Winner: IN2ITION® -"Splash of Color"
Accent colors, featuring Mustang Red, add a splash of color to the bath and offer an impressive option to Alsons' already popular IN2ITION® series. The IN2ITION shower system combines a five-spray hand shower and a fixed shower head with an extra-wide spray. The patented, innovative shower system gives consumers the option to use either the hand-held shower or shower head separately or together for a full shower experience. The IN2ITION system features an integral three-way diverter, redirecting water from the fixed shower head, to the hand shower, or both at one time, allowing for simple operation. The hand shower spray includes two massage options and an aerated champagne spray. The ergonomic, soft grip handle and easy-turn dial allow for ease of use. The unit comes complete with a 5-foot, stainless-steel hose for maximum reach and easy movement. This shower head is sure to add style and design to any bath décor.

Alsons

Silver Award Winner: Fluidics Water-Amplifying® Shower Head
The traditional-style Fluidics Water-Amplifying® shower delivers a reduced, water-saving flow while giving the user a soothing shower experience. The multi-spray unit allows the user to switch between 2.0 gallons per minute (gpm) or 1.5 gpm with the turn of a lever. The patented fluidics technology produces larger water droplets that stay warmer longer for a more saturating, pleasing experience. The unit is available in Chrome, Satin Nickel and Oil-Rubbed Bronze. The shower head is also available in a 1.5 gpm spray, saving 40 per cent of water, and in a 2.0 gpm unit.

Silver Award Winner: 24" Decorative ADA-Compliant Wall Grab Bar System
Implementing features that create an aesthetically pleasing user-friendly design, the 24-inch decorative ADA-compliant wall bar allows for security without sacrificing style. The wall bar is composed of stainless steel, and coordinates with the Alsons® decorative wall bar system with hand shower mount. Finish options such as BrillianceÒ Polished Brass, Oil-Rubbed Bronze, Satin Nickel and Chrome offer beautiful options that fit seamlessly into the bathroom.

About Alsons Corporation
Founded in 1958, Alsons, a division of Masco Corporation, is a leading manufacturer of distinctively-styled shower heads, hand showers and shower accessories. Today the company offers hundreds of unique choices in the professional trade. Designers, remodelers and consumers may select from hand showers and shower heads in a wide variety of styles, functions and finishes to personalize any bath. An industry leader for over 50 years, Alsons Corporation has a reputation for products with unmatched quality and innovative new features. For more information on Alsons Corporation, visit its Web site at www.alsons.com or call (800) 421-0001.