Grohe Expands Atrio Bathroom Collection with New Seven-Degree SpoutNew Angle Perfects Water Delivery

May, 2009 -- Finally, a faucet with the perfect pitch. Grohe expands its popular Atrio line with a new floor-standing tub filler and high-profile lavatory faucet both featuring Grohe's new 7° spout design. Grohe's Atrio collection brings to the category a revolutionary design innovation – a seven-degree spout inclination – that produces optimum water delivery.

"Grohe is proud to introduce this new design concept to the world," said Paul Flowers, senior vice president of design for Grohe. "The seven-degree angle creates the optimum position for the delivery of water. The slight tilt upward also is more ergonomic for the user and creates a more visually-pleasing flow."

Grohe's Atrio High-Porfile Lavatory Faucet

Grohe's new seven-degree angle spout debuts on the brand's sleek Atrio faucets, including the one-hole lavatory centerset, one-hole deck-mount vessel and two-hole wall-mount vessel. Rising from simple cylinders in varying depths and diameters, Grohe's Atrio collection achieves its clean aesthetic through repetitive geometry. The reduced dimensions and exacting proportions rely on the basic geometry of cylinders and right angles. Featuring minimalist lever handles, the deck-mount vessel faucet stands 19 inches tall while the two-hole wall-mount faucet offers an almost 8 inch spout.

The Atrio 7° collection is available in Grohe StarLight® Chrome and Infinity Brushed Nickel finishes. Exclusive Technologies Even after years of service, Atrio 7° offerings will look, sound and feel brand new – thanks to these Grohe-exclusive technologies:

• SilkMove® – Creating a velvet-soft ease of movement and an extra-wide operating angle, all Grohe cartridges are fitted with ceramic alloy discs that are covered in a special Teflon® lubricant to ensure a lifetime of maintenance-free comfort and reliability – as well as precise and seamless temperature adjustment. Grohe SilkMove cartridges are life-tested to deliver over 200,000 operating cycles (the equivalent of more than 10 years in a four-person household) and still function at factory specs.
• StarLight® – For radiant long-life shine, StarLight offers a dazzling surface finish created through a special chrome-plating and galvanization technique. Grohe products that feature this technology boast an immaculate surface that will not crack, flake or chip – providing superior durability.
• WhisPer® – The computer-engineered geometry within the ceramic discs of Grohe product cartridges combined with heavy cast-brass construction creates a maximum flow level at a minimum noise level. The result is a soothing sound produced by the gentle and continuous stream of water – without any irritating noise or water hammering.

Grohe products are sold through designer showrooms nationwide and select online retailers. Specific showroom locations and retailer Web sites are available on the Grohe Web site. For more information, visit www.Groheamerica.com.

About Grohe
Grohe, Bloomingdale, Ill., is the 34-year-old, wholly-owned subsidiary of Grohe Water Technology AG & Co. KG, Germany. Grohe faucet and shower products are distributed in more than 180 countries and represent over 80 years of excellence in European styling, engineering and quality. Grohe ranks among the top three faucet manufacturers in the world and was the first international faucet manufacturer to be ISO 9001 Quality Assurance Certified.