Alfresco Fires are Hot Right Now EcoSmart Fire Launches Exciting New Models for Outdoor Living

August, 2009 -- They've been installed in houses, apartments, condominiums, offices, restaurants, bars, palaces, resorts and luxury cruisers – and now the world-leading EcoSmart™ Fire is set to make its mark on outdoor living spaces with the official launch of EcoSmart™ Fire's versatile alfresco models.

The newest models – Lantern, Cyl and Mini T – come hot on the heels of the hugely successful EcoSmart™ Fire Tower, which has been gracing outdoor living spaces since it was launched in 2008. "We've had huge demand for outdoor EcoSmart™ Fire models, and have been working with our R&D team to develop specific models ideal for alfresco living," says Stephane Thomas, director of The Fire Company, creator of EcoSmart™ Fire.

EcoSmart Fire's Cyl Outdoor Fireplace

"The new models are testament to the versatility of EcoSmart™ Fires. They're tough, weather resistant and portable, making them ideal for any outdoor and indoor space. The focus is on bringing the inside out and enjoying alfresco living all year round," said Thomas.

The Lantern, Cyl and Mini T are all ideal for garden and swimming pool areas, outdoor dining settings and commercial bars and restaurants. And as with all EcoSmart™ Fires, the new alfresco models run on Denatured Ethanol, a renewable energy.

Smartly designed and intelligently engineered, the three models each incorporate EcoSmart™ Fire's new Around Burner, which is at their core. The Around Burner is a sleek, stainless steel chamber, which has been designed for outdoor use, but is also ideal for indoor fireplaces. Not only is the Around Burner integrated into the new models, but it can also be used for bespoke settings.

The purchase of any EcoSmart Fire product now qualifies consumers for up to 30 percent or $1,500 in Federal Tax Credits for Energy Efficiency. The new EcoSmart Fire Outdoor Range products will be available in September 2009.

New EcoSmart™ Fire Outdoor Range Models

Around Burner is at the heart of the new models in the EcoSmart™ Fire Outdoor Range and is the first burner specifically created by The Fire Company for outdoor use. Available as a standalone product, the Around Burner offers the ultimate flexibility due to its modular design – allowing you to create an open fire just about anywhere. It features baffles for fuel efficiency, three drafters for flame stability and four clip-on baffles which enable users to control the amount of heat being generated and the amount of fuel used. Around Burner retails for $990 and is the lowest priced EcoSmart Fireplace currently available.

Lantern is constructed from mild steel with a bronze patina and stands 31.2 inches high (792mm). Each side is decorated with an abstract cut-out pattern so that when the Lantern is lit, the pattern is enhanced by the flame, creating a visually dramatic fireplace. The Lantern is available in bronze and retails for $3,990.

Cyl is a cylindrical shaped 'tea light'-inspired fireplace. Cyl is constructed from weather-resistant materials, including a round stainless steel base that encases a five litre stainless steel burner. The cylindrical glass surround is made of crystal glass which embraces the flame and is elevated above the base by three stainless steel spigots. The Cyl can be turned on and off as desired using the accompanying lid. Standing 24.6 inches high (626mm), the Cyl is a stylish addition to an alfresco party or event – at any time of the year. Cyl retails for $1,990.

Like its 'big brother' The Tower, the design of the striking Mini T is inspired by the 'Padella Romana' – a distinctive lighting feature used at the entrances of wealthy families during the Roman Empire. A stunning addition to any outdoor space, the Mini T features a brushed stainless steel base and a solid plinth, made from four toughened glass panels, which encloses the central, elevated flame. The glass surround not only enhances the drama of the fire, but also ensures safety. The Mini T, which stands 15.6 inches high (620mm), can be turned on and off as desired, using the accompanying lid, which extinguishes the flame once put into position. Mini T retails for $1,990.

About EcoSmart™ Fire

The EcoSmart™ Fire was launched onto the global stage in 2004 and there have now been more than 15,000 installations in residential and commercial properties across 52 countries. The EcoSmart™ Fire Collection comprises:

• Designer range: Freestanding pieces of designer furniture.
• Renovator range: Pre-constructed inserts retrofit into tailored settings.
• Burner kit: Core of EcoSmart™ Fires. Can be used for custom-designed fireplaces.
• Grate range: Steel fireplace inserts, incorporating the EcoSmart™ burner. Enable retention of ornate surrounds of existing fireplaces. Close off the flue and insert the grate.
• Accessories: Fire extinguishers, fire screens, modern stainless steel fixings.

EcoSmart™ Fire has also played a pivotal role in spearheading the creation of global standards and testing platforms for this ground-breaking wave of ethanol-fuelled fireplaces.

Further information
Chantal Brenton
BLASTmedia
317.806.1900 ext. 119
cmbrenton@blastmedia.com
www.ecosmartfire.com