American Design Meets German Performance in Grohe's Authentic Bath Lines

May 2009 — Long known for its minimalist European designs, GROHE showcases its talents for traditional styling in its Kensington, Somerset and Bridgeford collections. Designed with North American consumers in mind, these collections reflect what GROHE refers to as"authentic" design sensibilities, combining precision German engineering with traditional American looks.

"While the minimalist market continues to grow, we are very cognizant of the continued interest in more rustic and elaborate designs, particularly in the U.S.," said Paul Flowers, senior vice president of design for GROHE."These authentic offerings bring the highest quality and performance to this important style segment."

Grohe's Kensington Faucet

American Touch to European Design
Created specifically for the North American market, GROHE's Kensington collection appeals to consumers who desire faucets that make a luxury statement. The comprehensive collection includes wideset faucets, tub fillers, spouts and shower fittings available in assorted finishes and with varied handles. The showpiece of the collection, however, is a distinctive faucet design with knobs accented by 2.3-inch-wide genuine Swarovski® crystals. And, for the ultimate in luxury, GROHE also produces a bidet wideset with Swarovski crystal handles.

Grohe's Somerset Faucet

Blending In
Blending traditional American design with reduced decorative elements, the new Somerset collection fits any décor. Its diamond-faceted spout reinforces the premium look of the wideset faucet, tub fillers, spouts and trim pieces. Available in chrome, brushed nickel, sterling and oil rubbed bronze finishes, the Somerset collection meets consumers' expectations for diverse offerings that blend well with existing bathroom features.

Grohe's Bridgeford Faucet

Touch of Victoria
Combining high-end GROHE performance with an attainable price point, Bridgeford is an American interpretation of a traditional English Victorian faucet. Already popular in the kitchen, Bridgeford styling has been added to a lavatory wideset faucet, wall-mount faucet, Roman tub filler and various trim pieces. The collection epitomizes charming elegance with rustic curved spouts and graceful handles and is available in several authentic finishes to match existing decorative elements of the bath.

GROHE products are sold through designer showrooms nationwide and select online retailers. Specific showroom locations and retailer Web sites are available on the GROHE Web site. For more information, visit www.groheamerica.com.

About GROHE
GROHE, Bloomingdale, Ill., is the 34-year-old, wholly-owned subsidiary of GROHE Water Technology AG & Co. KG, Germany. GROHE faucet and shower products are distributed in more than 180 countries and represent over 80 years of excellence in European styling, engineering and quality. GROHE ranks among the top three faucet manufacturers in the world and was the first international faucet manufacturer to be ISO 9001 Quality Assurance Certified.