Form Meets Function with Fresh New Take on Minimalist DesignVeris Collection from GROHE Combines Geometric Styling, Flowing Lines and Precision Performance

May 2009 — Expanding on the GROHE design concept of SensualMinimalism by adding emotional value to simplicity of form, the Veris collection from GROHE effortlessly merges style with function. This fresh take on modern design transforms minimalism into a smooth, fluid experience that continues to invite human interaction.

Grohe's Veris Deck Mount Faucet

"Veris softens the often harsh minimalist aesthetic while staying true to the spare details of European styling," said Paul Flowers, senior vice president of design for GROHE. "These new designs offer sleek yet playful accents suitable for a variety of décors."

The Veris collection offers everything desired by consumers. Its flat spout blends into a cylindrical body for a flowing transition that combines with the signature lozenge-shaped lever to create a unique identity. Delicately linked to the cartridge and aligned at seven degrees beyond parallel to the faucet, the lever is characterized by its soft shape and smooth appearance. Available with the signature lozenge lever or as a two-handle faucet, Veris offers a full range of eye-catching bath products.

Grohe's Veris Lav Faucet

All products feature solid metal handles or levers and are available in a brilliant, GROHE StarLight® chrome finish.

Exclusive Technologies
Even after years of service, Veris offerings will look, sound and feel brand new — thanks to these GROHE-exclusive technologies:

• SilkMove® — Creating a velvet-soft ease of movement and an extra-wide operating angle, all GROHE cartridges are fitted with ceramic alloy discs that are covered in a special Teflon® lubricant to ensure a lifetime of maintenance-free comfort and reliability — as well as precise and seamless temperature adjustment. GROHE SilkMove cartridges are life-tested to deliver over 200,000 operating cycles (the equivalent of more than 10 years in a four-person household) and still function at factory specs.
• StarLight® — For radiant long-life shine, StarLight offers a dazzling surface finish created through a special chrome-plating and galvanization technique. GROHE products that feature this technology boast an immaculate surface that will not crack, flake or chip — providing superior durability.
• WhisPer® — The computer-engineered geometry within the ceramic discs of GROHE product cartridges combined with heavy cast-brass construction creates a maximum flow level at a minimum noise level. The result is a soothing sound produced by the gentle and continuous stream of water — without any irritating noise or water hammering.

Grohe's Veris Wideset Faucet

GROHE products are sold through designer showrooms nationwide and select online retailers. Specific showroom locations and retailer Web sites are available on the GROHE Web site. For more information, visit www.groheamerica.com.

About GROHE
GROHE, Bloomingdale, Ill., is the 34-year-old, wholly-owned subsidiary of GROHE Water Technology AG & Co. KG, Germany. GROHE faucet and shower products are distributed in more than 180 countries and represent over 80 years of excellence in European styling, engineering and quality. GROHE ranks among the top three faucet manufacturers in the world and was the first international faucet manufacturer to be ISO 9001 Quality Assurance Certified.