Roxul Insulation: Helping North Americans Achieve Energy Efficiency, Leading By ExampleNew technologies and eco-conscious processes produce insulation that does more

    January, 2010 – Roxul's residential insulation products might be new to the United States, but its eco-conscious and earth-friendly products and practices are nothing new to the rest of the world. Like its parent company, Rockwool International, the North American operation of the world's largest producer of stone wool insulation has taken dramatic steps to consciously produce its energy-efficient products.

    Roxul's® stone wool insulation is made from basalt rock and slag and contains a minimum of 40 percent recycled materials. In addition to providing the thermal efficiencies expected from insulation, Roxul products are also fire resistant, water repellant and sound absorbent.



    Roxul's commercial and industrial insulation products have been available to builders, architects and contractors since 1988. Its products have been used in the construction of some of North America's most recognizable buildings, and some of its greenest. Its residential products, including Roxul ComfortBatt™ Thermal Insulation and Roxul Safe'n'Sound™ Fire and Soundproofing Insulation, have just recently become available to American homeowners and do-it-yourselfers. Both products meet the highest standard for indoor air quality – GreenGuard® Certification for Children & Schools.

    Manufacturing and Supply Chain Roxul's newly expanded production facility outside of Toronto is already establishing itself as an environmental leader. In 2008, Rockwool International invested $150 million into the facility that has allowed Roxul to increase production and offer its residential products in the United States.

    In addition, its new state-of-the-art production equipment has allowed the company to triple its manufacturing capacity while reducing emissions to only half of the limit in the province of Ontario, a region that serves as a global leader in conservation, production and distribution of renewable energy.

    An achieved outcome of this efficient expansion, Roxul recycles its own waste from the manufacturing process, meaning it does not deliver any waste to landfills. It also reuses the water and heat created in the production process, either putting it back into the production process or using it for other purposes around the facility. Energy efficient lighting and a no-idling policy for motorized vehicles minimizes wasted energy and emissions throughout.

    A direct result of the manufacturing efficiencies, the energy used to produce and transport Roxul insulation is recovered in less than five months.

    Corporate Initiatives In 2009 Roxul became a member of the United States Green Building Council (USGBC) and will work with the organization to enhance industry codes, develop best practices and guides, advocate for greener buildings and help develop educational tools.

    The USGBC's industry rating system, known as Leadership in Energy and Environmental Design or LEED®, is a progressive, consensus-based system for designing, constructing, operating and certifying green buildings. Roxul products and their production processes can contribute up to 22 points toward projects seeking LEED certification. They help projects qualify for LEED credits in a variety of categories including Energy and Atmosphere; Materials and Resources; Indoor Environmental Quality; and Innovation and Design Process.

    Benefits to Homeowners The Environmental Protection Agency estimates that homeowners can typically save up to 20 percent of heating and cooling costs (or up to 10 percent of total energy costs) by air sealing their homes and adding insulation in attics, floors over crawl spaces and accessible basement rim joists.

    In addition, the American Recovery and Reinvestment Act of 2009 allocated approximately $50 billion for energy efficiency programs and incentives. This includes $4.3 billion in expanded homeowner credits to make a home more energy efficient. Roxul's ComfortBatt thermal insulations are certified as "Eligible Building Envelope Components" that qualify for up to a $1,500 tax credit for improvements made in 2009 and 2010.

    About Roxul, Inc. Roxul, Inc. is a subsidiary of Rockwool International, the world's largest producer of stone wool insulation, with its North American headquarters based in Milton, Ontario, Canada. Rockwool International is a publicly held company, which trades on the Copenhagen Stock exchange. Operating more than 21 factories in 14 countries, the Rockwool Group employs more than 8,500 people and features a global network of sales teams, trade offices and dedicated commercial partners. Roxul's products are fire resistant, water repellent, non-corrosive and are resistant to mold, fungi and bacteria growth.