Wilsonart Introduces New Plank Designs from DuoLinkNew designs take lead from nature

    TEMPLE, TX--Wilsonart®--Flooring is introducing two new plank designs for its innovative DuoLink™ glueless laminate flooring collection. According to Gwen Petter, Manager of Surface Design at Wilsonart, "The goal in the development of this product line was to create colors and designs that cross over in coordination to a variety of wood species and colors. Nature continues to be a strong, unifying influence on our selections."With any flooring product, it is important to consider the surroundings in a finished installation. Wilsonart's focus is to give more versatility to the consumer. It's all about adding choices. In the past, consumers had to choose Oak flooring to coordinate with their Oak cabinetry. With the new designs from DuoLink, consumers can choose Cherry flooring that can coordinate and complement several cabinetry types, including Oak. Wilsonart's goal is to allow each DuoLink product to cross over and coordinate with several wood cabinetry species.

    DuoLink Imperial Chestnut offers a traditional structure of Chestnut with varying contrast levels.

    Each DuoLink design has been developed so that subtle color complexity is present with the most prominent species accepted in the market. This allows the consumer to find the right wood with the right color. Here are DuoLink's newest plank designs:

  • Imperial Chestnut - A 3-board, blocked design, offering a traditional structure of Chestnut with varying contrast levels
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  • Cashton Walnut - This 3-board blocked layout addresses the lighter, brown side of Walnut, with warm undertones.

    • DuoLink is the ultimate in glueless, Direct Pressure laminate flooring. With Tap-N-Lock technology and unique twin tongue-and-groove, it will give do-it-yourselfers a perfect, long-lasting, tight seam every time. DuoLink carries a 15-year warranty against wear, fade, stain & water damage.

    Wilsonart is a leading manufacturer of laminate surfaces and one of the largest manufacturers of high-pressure laminate flooring. For more information on Wilsonart Commercial Flooring, visit www.wilsonart.com or call 800-710-8846. The average retail price is $2.99 per square foot.

    Contact:
    Denise Radke
    Axiom Marketing Communications
    (612) 861-5230, Extension 19
    dradke@axiomcom.com