GROHE Flagship Series Expands with Ladylux ProThe Best of the Best Now Even Better

For Immediate Release

BLOOMINGDALE, Ill. - GROHE's Ladylux brand has become synonymous with professional performance and industry firsts. Not only was the original Ladylux the first pull-out kitchen faucet in the U.S., but it also had the distinction of being the first solid stainless steel kitchen faucet on the market. Ladylux Pro continues this tradition of innovation and convenience for consumers who desire professional-grade kitchens in their own homes.

Ladylux Pro is a suite of four coordinated faucets - one for each water draw-off point in a commercial quality kitchen - including a main sink pull-down, prep-sink pull-down, cold-water pillar tap and a pot filler. Each faucet features an elegant, streamlined profile and a comfortable locking dual-spray, pull-down head, as well as GROHE's SilkMove® technology to provide smooth, accurate water control. Each Ladylux Pro faucet is available in GROHE RealSteel® as well.

The core of GROHE SilkMove® technology is a highly engineered cartridge featuring non-wearing ceramic disks coated with a special Teflon lubricant for nearly friction-free operation. The cartridge's extra-wide operating angle - or "comfort zone"; - ensures that precise temperature adjustment from hot to warm to cold is an effortless, gradual and safe process. Performance and beauty go hand-in-hand with Ladylux Pro, which is available in two eye-catching finishes found only on GROHE faucets. GROHE StarLight® polished chrome is renowned as one of the best surface finishes in the world, giving each faucet a mirror-like sheen that is soil repellent, scratch resistant and non-tarnishing for a good-as-new appearance for years to come. GROHE RealSteel® is produced from solid high grade 304 stainless steel - the same material used in commercial kitchens. As well as being easy-to-clean, and retaining a "like-new"; luster for decades, GROHE RealSteel® is non-corrosive, robust and durable. The brushed shimmer of this material also coordinates well with almost any kitchen décor. "Our Ladylux line of faucets has long been coveted by consumers, designers and professional chefs alike as the best in the industry,"; said Paul Flowers, vice president of design for GROHE. "We felt the time was right to branch into a full suite of faucets designed to outfit an entire professional-grade kitchen.";

Grohe LadyLux Pull-Out Kitchen Facet

For more information about Ladylux and other new kitchen faucet designs, visit www.groheamerica.com. GROHE products are sold through designer showrooms nationwide and select online retailers. Specific showroom locations and retailer Web sites are available on the GROHE Web site.

GROHE, Bloomingdale, Ill., is the 31-year-old subsidiary of GROHE Water Technology AG & Co. KG, Germany. GROHE faucet and shower products are distributed in more than 130 countries and represent 70 years of excellence in European styling, engineering and material quality. GROHE ranks among the top three faucet manufacturers in the world and was the first international faucet manufacturer to be ISO 9001 Quality Assurance Certified.

GROHE America, Inc.
241 Covington Drive
Bloomingdale, IL 60108
630.582.7711
info@groheamerica.com

Contact: Tim Young or Heather Hahn
L.C. Williams & Associates
800/837-7123
tyoung@lcwa.com
hhahn@lcwa.com