October 30, 2006 (Cincinnati, OH) Baby Boomers and Gen Xers have one thing in common - it's not music or fashion trends - they both want better closet storage in their homes. In fact, home buyers of all ages ranked bigger, more efficient closet storage as the #2 most desired feature in a "dream home" in a 2006 trend survey by Roper Reports. Better closet storage was close behind the #1 desired feature, a state-of-the-art kitchen.

"Builders are very focused on meeting home buyers' desires in the kitchen," said Tom Warner, Architect. "This research shows that they should also focus on better closet storage. Builders spend only $1 in the master closet for every $100 they spend in the kitchen, yet bigger, more efficient closets are almost as important to home buyers as great kitchens."

Other industry experts agree that better closet storage is a must. Liz Witts, professional organizer and designer on HGTV's Mission Organization, shares a few must-have features for today's home buyers:
Details reign over square footage. It's the super-size theory in reverse - people are willing to trade some space for better features.
Flexible space. Rooms and spaces have to adapt to changing needs.
Easy access storage. Cabinets and shelves should be placed at heights within easy reach.
High quality closet organizers. Vinyl-coated wire shelving just isn't enough; wood finish is now a minimum.

One popular closet system that provides these "must-have" features is the freedomRail® product line, manufactured by SCHULTE Corporation.
freedomRail offers:

The quality and detailing of a custom-built closet.

Provides flexibility because it's truly adjustable. Components can be moved up, down and side to side as storage needs change.

Offers access to storage right at your fingertips. Once the rail is attached to the wall, all other components snap or click into place and can be moved without tools.

Is available in Cherry, Maple and White wood finishes.

The company attributes freedomRail's popularity with home buyers to its ability to provide these important features. freedomRail also meets builders' needs because it's production-oriented and is an easy-to-sell upgrade. For more information, visit www.schultestorage.com.

With more than 85 years of engineering and manufacturing excellence, SCHULTE Corporation delivers the strongest home storage and organization solutions for every area of the home. The company's family of quality-engineered products includes freedomRail, Classica, Lifetime Ventilated, Stor-Drawers and Activity Organizers. Products manufactured by SCHULTE are available through SCHULTE's extensive network of dealers and distributors nationwide.

Contact: Kristen Bowser
Marketing Communications Manager
513-277-3746 (direct)
800-669-3225 x3746
kbowser@schultestorage.com