The BIG and small of the latest window and door trendsPella offers a study in contrasts for visual interest

Release Date: 02-06-2007
How do you mix beauty and practicality, rustic with refined or old world charm with new innovation? It's all in the details of Pella Windows & Doors. During the 2007 International Builders' Show (IBS), Pella introduces new style entry doors, expanded woods from alder to rich mahogany and more curved shape windows for a delicate decorative accent for nearly every opening in the home.

Pella offers a study in contrasts for visual interest

"Human beings need contrast; they need to experience difference to experience anything at all," said noted architect, design expert and author Sarah Susanka. "Architects are magicians of space and light. They use the art of illusion to make less seem like more, and they use contrast, like the difference between a bright window and a darker surrounding wall, to make our senses take note."Pella brings to life a variety of products to meet the ever-changing, contrasting needs and lifestyles of today's homeowner. According to research conducted by the National Association of Realtors (NAR), Americans are on the move. Among the largest population segment - 78 million baby boomers - 3.5 million boomer households moved in the last year. Currently 8 out of 10 boomers are homeowners.

The latest trends showcased by Pella at IBS include:
Signature entry doors
Nothing says welcome to a new home like a masterful entry system. The richness of copper caming accenting the Francesca decorative glass collection debuts at IBS on Pella's Mahogany fiberglass entry doors, adding stylish new detail and ease of maintenance to a traditional old world look.

"Customers want a variety of looks, styles and designs to choose from in entry doors today," said Davis Rowe, entry door brand marketing manager, Pella. "Homes with a distinctive door style make a statement about the homeowner and set the tone for what's inside."

Quality factory-built Craftsman-style and rustic-style fiberglass entry doors are also now available from Pella. Optional decorative accents, such as clavos (decorative nails) and a speakeasy grille on a rustic style door and a dentil shelf on a Craftsman-style door, make them a distinctive low-maintenance alternative to wood. Also new this year are fiberglass panels with simulated divided light (SDL) to allow more natural light to stream into the home's entry.

Only Pella offers the AdvantagePlus™ protection system for entry door systems to help guard against installation and maintenance worries. Pella entry doors are protected by an aluminum-clad exterior frame that is virtually maintenance free; it doesn't need painting and it won't flake, crack or peel. AdvantagePlus has a tough snap-in aluminum exterior brick mould trim that extends the maintenance-free benefits to the area around the door. AdvantagePlus also features a rot-resistant design.

New wood window collection
Contrasting or complementing wood windows with countertops, wood floors or cabinetry is a design element now available from Pella. The Architect Series® line of windows and patio doors adds the majestic beauty of mahogany, the distinction of Douglas fir, the awe of alder in addition to the practicality of pine in its offering. Whether a consumer wants to match windows and woodwork or mix it up among the wood family, Pella's expanded wood collection offers a gamut of possibilities.

Architect Series windows and doors also include optional impact-resistant glass, engineered to withstand severe weather.

Expressive window treatments in integrated, energy-efficient packagePella's Designer Series® Collection brings home removable decorative panels for a new look between panes of glass. With a variety of 25 blind or shade colors to unique decorative panels in 10 different design patterns and removable grilles, Pella provides style and color choices to match virtually any décor. Perfect for both Designer Series windows and doors, the flexible options provide the homeowner ability to change the look of a room in minutes, simply by snapping in new window fashions custom made to fit each opening, and protected between panes of glass from dust and dirt.

"Many times, homeowners make the wrong choices and I think that is simply because they do not know where to turn to for the right fit for them when it comes to windows and doors," said interior design consultant Stephen Saint-Onge.

"With Pella, I feel that the homeowner's search is over. The quality, attention to detail and consumer needs, as well as an array of creative options are right here in the distinctive, quality options available from Pella."

Pella's Designer Series Collection can also help reduce utility bills year-round in a stylish manner. Designer Series windows and patio doors have earned the ENERGY STAR® and are highly energy-efficient, with double- and triple-pane glazing options to help keep a home warmer in winter and cooler in summer. Designer Series windows and patio doors with triple-pane glass rate number one for energy efficiency among top national brands.* Based on computer simulations, double-paned glass can reduce energy costs up to 17 percent and triple-paned glass can decrease energy bills by as much as 28 percent, compared to single-pane wood windows. Pella's distinctive between-the-glass blinds or shades also contribute to increased overall energy savings.

AZEK® and Pella partnership
Pella announces a new partnership with AZEK trimboards. Starting this spring, AZEK trims will be available as an exterior complement to any Pella windows, entry doors and patio doors at Pella Window and Door Showrooms in the United States and Canada.

Available in flat casing, brick mould, sub-sills and crown molding profiles, the trim gives builders working with Pella a fast, easy and convenient means to add this factory-assembled trim to a home's exterior.

"AZEK is one of the most recognized brands of exterior trim," said Polly Tousey, Architect Series brand marketing manager. "Because the trim is applied to the exterior of the home, adding AZEK trim is like putting a picture frame around the art of Pella windows or doors."

Value and variety in one window
According to the Paint Quality Institute, color trends for 2007 will exhibit "homey and nature-like qualities" with accents of bronze and gold metallics, cool whites combined with light blues and white walls with boldly painted doors or woodwork. This year Pella ProLine® introduces a new collection of colors bringing even more choices to consumers looking for a quality wood window. In addition to white, tan or brown new exterior colors for this year include Hartford Green, Putty and Poplar White. ProLine brings more variety to builders and consumers with simulated-divided-light permanent grilles available on all window styles. The window's energy efficiency combined with its outstanding overall value, makes ProLine a popular choice among builders and homeowners.

Complements to fiberglass
Pella Impervia®, made with exclusive Duracast® fiberglass composite material, introduces a new double-hung window and complimentary Pella special shape windows to add a stylish design accent. Now available in pre-finished white, tan and brown plus an array of styles and sizes, Pella Impervia keeps pace with today's most prevalent color and style trends, while withstanding the most extreme climates --intense heat or cold and extremely wet or arid.

The strength of Duracast also allows Pella Impervia's eight-foot patio door to endure the rigors of daily use and climate extremes in homes, apartments and commercial settings.

Virtues of vinyl
The homeownership rate in the United States is currently 70 percent, according to NAR, and today's new homes average 2,434 square feet in size. With so many homeowners making so many buying decisions, Pella provides endless style and design options to meet many needs, timelines and budgets.

Vinyl continues to grow as an appealing option for builders and homeowners for new construction and replacement projects. ThermaStar by Pella®, a quality vinyl product with the overall value and energy efficiency you expect from Pella, leads the way. Available in popular white or almond color options, ThermaStar by Pella windows and patio doors provide a much more energy-efficient alternative to aluminum with the benefits of low maintenance. A variety of grille styles add to the versatility of vinyl from Pella. Choose from six different patterns, color-matched and factory-installed between the glass to protect them from dust and damage.

About Pella
Celebrating 82 years in business, Pella Corporation is recognized in the window and door industry for its technology and innovation, having earned more than 100 product and design patents. In addition to windows and patio doors, the company also manufactures entry door systems with the same level of quality and technology for which Pella is known worldwide. The company is represented by a Direct Sales Network operating Pella Window & Door Showrooms nationwide. For more information, call 888-84-PELLA or visit www.pella.com.

Kathy Harkema
Pella Corporation
Corporate Public Relations641-621-6971krafka-harkemakk@pella.com

Leanna Hafften
Pella Corporation
Sponsorships
641-621-6483
hafftenlr@pella.com