Browse
Featured Manufacturers
Hot Brands
New Amana Enlighten Front Load Laundry Pair Breaks the Mold With Laundry List of Common-Sense FeaturesAntimicrobial Component Protection Resists Mold, Mildew and Odor-Causing Bacteria
BENTON HARBOR, Mich. (Feb. 7, 2007) -- Amana is "breaking the mold" and taking a fresh approach with its fabric care products. The new Enlighten washer features antimicrobial component protection in the rubber seal supplied by Microban™, which is designed to resist mold, mildew and odor-causing bacteria. Built into key washer components during the manufacturing process, the new feature works continuously.
The Enlighten washer, part of the Amana fabric care collection, is among the first new product introductions for the Amana brand under the expanded Whirlpool Corporation portfolio and was made available to consumers in January 2007. The product launch demonstrates Whirlpool's commi™ent to Amana"s practice of producing common-sense products.
"Amana is a recognized consumer brand with a strong legacy. The new Enlighten series is a testament to that heritage and underscores our pledge to provide practical-minded products that consumers expect from Amana," noted Eric Ramso, senior category manager for Amana.

Front Load Laundry Pair Breaks the Mold
Practical Touches Help Lighten the Load in the Laundry Room
In addition to antimicrobial component protection, the Enlighten washer is packed with common-sense features that can make a big difference in saving time and money. The washer features TempAssure™ Controlled Heating, an internal water heater that maintains an ideal temperature throughout the wash cycle, which provides more consistent results. The rust and scratch-resistant stainless steel wash tub is tilted at 15 degrees so clothes can tumble easily without snagging and for easier loading and unloading. And the Enlighten washer is Energy Star® qualified, meeting federal energy standards for front load washers.
More information about Amana Enlighten series laundry pair and other Amana brand appliances is available at www.amana.com.
About Whirlpool Corporation
Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with annual sales of more than $19 billion, more than 80,000 employees and more than 60 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. For more information about any Amana brand appliance, visit www.amana.com or call (800) 843-0304. Additional information about Whirlpool Corporation can be found at www.whirlpoolcorp.com.
Audrey Reed-Granger
Amana Brand
(269) 923-7557
Audrey_Reed-Granger@whirlpool.com
Michelle Hoffman
Carmichael Lynch Spong
(312) 951-2840
Michelle.Hoffman@clynch.com