Bruce Laminate Floors Step Out with Park Avenue

The new Park Avenue™ collection from Bruce Laminate cuts through the sea of standard wood visuals with premium, piano-finish striking wood visuals that capture the look and feel of real premium solid exotic wood for the value of a laminate floor.

"The stunning beauty of the piano finish replicates the look of filled-face exotic wood for a high-end visual that is among the most compelling and realistic looking laminate floor in the world, putting affordable luxury beneath consumers' feet," says Milton Goodwin, general manager, Armstrong™ Laminate and Ceramic Products. The realism is carried through by the floor's real wood widths - the plank width is the actual wood board width using a single plank visual. Five distinctive visuals include Ironwood, Pradoo, Makore and Exotic Walnut.

Bruce Laminate Park Avenue Makore L3019

Park Avenue offers several unique features. The 12mm thickness provides improved 'in-room sound' meaning that it actually sounds more like a genuine 3/4-inch hardwood floor. The edges are stained for a 'through-color' appearance, but more importantly the stain provides enhanced moisture resistance, just like painting a house does. It also is the first 5-inch wide laminate that offers Lock&Fold™ installation, making it the easiest laminate to install. With Lock&Fold, the panels do not have to be tapped together; simply fit the tongue-and-groove panels together, fold them down and lock them into place. It's that easy.

While laminate floors are perfect for anywhere in the home, they are particularly recommended in areas where high traffic is a concern, like bathrooms, kitchens, basements and entries. At the same time, new technology is making them more realistic, easier to install, and tougher for active households.

Thanks to the vibrant colors and intense depth and realism of Hi-Definition Print Technology™, all floors in the Bruce® laminate collection replicate the same appealing look of specialty hardwood at a fraction of the cost of the original - plus they're easier to install and easier to maintain. Colors are vibrant and natural with intensified depth and realism.

In addition to Hi-Definition Print Technology, Bruce® laminate patterns share several features in common:

Bruce Laminate Park Avenue Pradoo L3018

• The exclusive G3™ Wear Layer protects against wear and fading, and resists ordinary scratches, dents and dings. It stands up to spills and stains and cleans up quickly with a vacuum or damp mop.
• The enhanced Bruce® Lock Installation System - All Bruce® laminates are engineered with the improved Bruce® Lock no-glue angle and fold, two-step installation system. Install your new floor quickly, over almost anything. Planks align automatically. And since you don't use glue, you can remove and replace panels if your tastes change someday.
• Lock&Fold™ planks install faster and easier than other laminates with a simple two-step process - simply Lock&Fold. No more angling of the short end and then the long end.
• A Magnum HDF™ Core gives the floor its real solid wood appearance and forms a moisture barrier for superior dimensional stability. So there's no need to worry about moisture wicking up from the subfloor or spills soaking in. Plus, there is no need for acclimation, so you can buy it today and live on it tonight.

For over 120 years, homeowners have used quality Bruce® hardwood flooring all over America, but there are some places hardwood may not be the most appropriate choice. Moisture in kitchens, laundry rooms and below ground rooms make the installation of traditional hardwood flooring impractical, but Bruce laminate can bring the look of hardwood to nearly any room in the house.

For more information on Bruce hardwood and laminate floors, and to find a Bruce dealer and installer nearest you, visit www.bruce.com where you can order samples, use the floor selector tool that lets you visualize a room before you buy, or find a local Bruce Laminate Retailer and installer who carries the product you want.

Armstrong World Industries

Armstrong World Industries, Inc. is a global leader in the design and manufacture of floors, ceilings and cabinets. In 2005, Armstrong's net sales totaled $3.6 billion. Based in Lancaster, PA, Armstrong operates 43 plants in 12 countries and has approximately 14,500 employees worldwide. Armstrong Floor Products and its powerhouse family of brands - Armstrong, Bruce® Hardwood Floors, Armstrong™ Hardwood Flooring and Robbins® Fine Hardwood Flooring - offer the most extensive portfolio of flooring products available, including branded vinyl, laminate, Genuine Linoleum™, hardwoods and ceramics for residential and commercial applications. Armstrong resilient products are recognized for contributing to indoor air quality through FloorScore™, a new voluntary certification program administered by the Resilient Floor Covering Institute (RFCI) that identifies flooring products that meet stringent air quality requirements for low emitting building materials. More information about Armstrong is available on the Internet at http://www.armstrong.com.

All trademarks owned by AWI Licensing Company or Armstrong Hardwood Flooring Company.
FloorScore is a trademark of The Resilient Floor Covering Institute.

Contacts:
Carlene Moloney
(717) 396-5579
cfmoloney@armstrong.com

Michele Zelman
(718) 859-6766
mjzelman@armstrong.com
mjzelman@cherryleaf.net