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Brizo Displays Invigorating 'Shower Story' at 2007 IBSIntroductions such as MutiChoice Universal and New Trim Options Add Breadth to Brizo Shower Systems
ORLANDO - February 7, 2007 - As a leader in design, Brizo® provides savvy consumers with a range of stylish faucets and other bath-related products that make a fashion statement in the home. At this year's International Builders' Show (IBS), Brizo is proud to introduce new shower options aimed to please even the most discerning homeowner.

"Over the last couple of years, the shower has become a part of the home that consumers are increasingly focusing their remodeling dollars on," said Paul Patton, senior product development manager, Brizo. "Brizo caters to a distinctive group of consumers and we want to make sure this segment has a wide variety of choices available when it comes to selecting fixtures for their showers and baths."
The Shower Hierarchy
All Brizo tub/showers and custom showers now only feature the TempAssure® Thermostatic valve cartridge. With TempAssure thermostatic control, the temperature of the water remains consistent from one shower to the next and can be set much like a household thermostat.
Brizo customers can choose between the medium-flow Brizo MultiChoice™ Universal valve with TempAssure thermostatics (8.5 gallons per minute or gpms), which is used on all Brizo tub/shower collections, or the high-flow Total Escape® valve with TempAssure thermostatics (13.5 gpms).
Homeowners can upgrade their medium-flow tub/shower systems, using the same valve, for a more custom experience by adding hand showers and/or body sprays. Taking it a step further, the high-flow Total Escape® valve can be installed to create the Total Escape Custom Shower System, which can combine body jets and sprays, showerheads and hand-held showers to achieve the ultimate luxurious shower.
An important component of the shower story is the introduction of the award-winning MultiChoice™ Universal valve to Brizo medium-flow thermostatic shower systems, which allows more flexibility and choice for both consumers and trade professionals alike.
More Flexibility, More Choice
The MultiChoice Universal valve revolutionized the tub/shower market when it was introduced on Delta-branded product last year at IBS. Now it is available on all Brizo medium-flow tub/shower systems. MultiChoice Universal provides Brizo consumers the utmost in flexibility; consumers can make fashionable Brizo trim changes or add body sprays to create a custom shower with just one valve. (Note: Total Escape Custom Shower Systems use a high flow valve, not MultiChoice)
For trade professionals, MultiChoice Universal reduces the number of SKUs in inventory, saves valuable shelf space and increases profitability. It also provides an effortless shower upgrades from Delta® to Brizo , eliminates the wrong valve from being installed behind the wall reducing call backs and enables trade professionals to make functional and stylish trim changes without ever changing the valve in the wall.
Noteworthy Additions
Brizo MultiChoice Universal with TempAssure thermostatic control is now available in four shower trim options: Vesi™, RSVP™, Modern and Traditional. A perfect combination of inventive design and technology, Brizo MultiChoice Universal makes standard medium-flow showers and medium-flow custom showers available from just one valve.
In addition, Brizo has enhanced its high-flow Total Escape Custom Shower offering to include Traditional, Modern and RSVP trim options. From a five-function showerhead to an oversized ceiling mount rain can showerhead to multiple body spray/jet options, Brizo offers an unmatched sensory experience for an ultimate bath retreat.
About Brizo
Brizo®, the new premium faucet brand, meets the demand for aesthetics and performance with a collection of distinctively designed faucets and related products that create a fashion statement in the home. Providing the latest in inventive technologies, fashion-forward design and award winning performance, Brizo is a fashion label that believes form and function are one and beautifully the same. Rooted in the fashion and design communities, Brizo supports DIFFA (Design Industries Foundation Fighting AIDS), and is an active sponsor in New York's Fashion Week. Named for a Greek goddess who appeared in the dreams of mariners, Brizo is available exclusively as Brizo Impressions Showrooms. Visit www.brizo.com or call 877-345-BRIZO (2749) for more information and to locate a Brizo Impressions Showroom.
Contact: Emily Linendoll/Pamela Sam
Gibbs & Soell
212/697-2600
elinendoll@gibbs-soell.com
psam@gibbs-soell.com