New Kitchen Faucet from Delta Taps into Casual TrendTalbott's "Shabby Chic" Design Addresses Consumer Desires

    ORLANDO, Fla., February 7, 2007 -- Delta® introduces the new Talbott™ single-handle kitchen faucet at the 2007 International Builders' Show (IBS). Talbott's curved, elongated spout and sleek, flowing lines create a casual look for the home, tapping into a modern approach to traditionalism.

    Talbott in Chrome with side spray

    Talbott's "Shabby Chic" Design Addresses Consumer Desires

    "The casual look, also known as 'sophisticated country' uses simple lines and clean patterns to bring new interpretations to more traditional forms," said Judd Lord, director of industrial design for Delta. "Talbott fits perfectly into this trend, creating a 'shabby chic' look and feel in the kitchen. It also blends well with distressed accents to create an artistic look for the room which appeals to a broader range of consumers."

    Talbott's recessed aerator, which is completely hidden from view, creates an overall clean appearance. "Our research showed that consumers preferred this design, as the hidden aerator gives an even-keeled look and feel to Talbott's styling."

    Talbott is available in one-hole installation, two-hole with side spray, three-hole without side spray or integrated deck with side spray, and four-hole with side spray, in both Chrome and Brilliance® Stainless. The last option is the only choice offered to consumers at retail while all five models will be distributed through the trade channel.

    Talbott is a perfect choice for builders and consumers alike. "For builders it provides a step-up option from the popular Delta Signature™ Series," says Lord. "For consumers, Talbott promises a well-made product crafted to fit in perfectly with today's kitchen and bath trends for the home. Casual is a desired look because it can be mixed and matched with other trends and fashions."

    About Delta
    At Delta®, it is our primary goal to develop products and solutions that incorporate cutting edge technology, but also add convenience, enhance performance, and improve consumers' daily experience with water. Delta delivers exceptionally well-made, stylish faucets and related products that are precisely crafted to be beautiful both inside and outside. Using relevant innovation, the brand Works Wonders With Water™ through its commitment to helping concerned consumers identify simple ways to incorporate conservation into their everyday lives.

    Dedicated to a total customer experience, Delta invests in internal processes and systems to ensure exceptional customer satisfaction. A worldwide leader in faucets and related accessories, Delta sells products in more than 53 countries. For more information visit www.deltafaucet.com or call toll-free at 800-345-DELTA (3358).

    Contact: Emily Linendoll
    elinendoll@gibbs-soell.com

    Pamela Sam
    psam@gibbs-soell.com

    Gibbs & Soell
    212/697-2600