Warm Tiles Launches Intensive New Website

EASYHEAT®, leading producer of high performance freeze protection and electrical heating products, is pleased to announce the debut of the all new Warm Tiles® website www.warmtiles.com. The new website utilizes state-of-the-art web technology coupled with dynamic graphic design to tell the Warm Tiles story.

Making the buying decision as simple as possible is our goal.

"The existing website had served us well over the years. With advancements in web design and a concentrated branding initiative for the Warm Tiles product line recently completed, we knew it was time to upgrade the site", stated Kathleen Scranton, Product Manager for EASYHEAT.

"Through extensive market research, we developed images, collateral and packaging that would attract the consumer and the contractor alike. We included benefits that tell the story and images that would deliver the message. These benefits necessitated a drastic redesign that would include maximizing the amount of information available to the viewer while minimizing the amount of effort it required," added Scranton.

Some of the features being introduced to the new Warm Tiles website include:

A fact filled Resource Section that is categorized by end user. Resources previously not available to architects, contractors, distributors and do-it-yourselfers are now easily accessed by user type, making the search for information streamlined and informative.

On-line project calculators by square footage provide answers to the most commonly asked question "Which system do I buy?", whether it is for the full floor coverage cable system or the cookie cutter, easy to install mat system.

Installation instructions are offered in streaming video by chapters, so there is no bogging down your computer or watching portions you do not need. With over 11 chapters available, you're sure to find the instruction that you need.

A brand new "Where To buy Locator" is now available to source out your nearest buying location by zip code. Not only can you choose how close or how far away the location is, but we've included a mapping directions link that prints out your directions without leaving our site.

A "Join the Warm Tiles Team" section offers opportunities for becoming an authorized installer, distributor or dealer by simply filling out a easymail form. You can even inquire about employment opportunities through one of our easymail forms.

The most outstanding contribution to the new website is the Warm Tiles animated Tutorials, the first of their kind in the industry. By watching these Tutorials, you can learn the basics of installing tile and stone finishes for both cable or mat systems over 4 different substrates. Substrates featured include double layer plywood, cement backerboard, concrete and single layer plywood for engineered and floating wood finishes. The Tutorials allow the view to see each layer as it is installed and print the entire Tutorial for future reference.

"We believe that the new website will allow the viewer easy access to a wealth of information that will help them to determine the right product for their application. Making the buying decision as simple as possible is our goal", stated Mike Galante, Vice President of Sales and Marketing for EASYHEAT.

EASYHEAT has been providing economical, energy efficient heating cable systems for over 40 years. The Warm Tiles® electric floor warming system installs quickly in both new construction and remodeling projects of any size or shape, making it the go-to product in the industry. Additionally, the Warm Tiles product line has earned the Good Housekeeping Seal, so you have the assurance of a professional quality floor warming system that's right for you.

EASYHEAT, headquartered in New Carlisle, Indiana, is a unit of EGS Electrical Group. EGS is a joint venture between Emerson Electric and SPX. Manufacturing facilities and sales offices are also found in Elmira, Ontario and East Granby, Connecticut. EASYHEAT products are available from an international network of home centers, mass merchandisers, hardware stores, retailers and distributors. For more information, go to www.easyheat.com or www.warmtiles.com.