GE Advantium Oven Offers Revolutionary Speedcook Technology to Time-Starved Consumers

LOUISVILLE, Kentucky -- GE Advantium ovens use breakthrough Speedcook technology to cook food with light. Foods cook in a fraction of the time needed in conventional ovens with oven-quality results. Award-winning Speedcook technology harnesses intense halogen light combined with microwave energy to bake, broil, roast and even grill food -- fast, with no preheating.

Foods cook in a fraction of the time needed.

The GE Profile Advantium 240 Oven, the original speedcook oven, uses powerful halogen light with a microwave boost to cook oven-quality food in an average of one-fourth the time or up to eight times faster than a conventional oven. By harnessing the power of light and adding a microwave boost, Advantium cooks the outside of food much like conventional radiant heat, but it also penetrates the surface so the inside cooks simultaneously.

The Advantium 240 is easy to use and comes preprogrammed with 100 of America's favorite foods. In addition, consumers can customize and store their own recipes. The Advantium 240 requires a 240-volt installation and will cook a dinner of golden roasted chicken breasts, baked potatoes and chewy, chocolate chip cookies, browned top and bottom, in less than a half hour. The GE Profile Advantium 240 over the range model has an estimated retail price ranging from $1,349 to $1,549. The Advantium 240 wall oven has an estimated retail price ranging from $1,999 to $2,199.

From the company that created the speedcook category, the GE Profile Advantium 120 Oven cooks great-tasting food amazingly fast, up to four times faster than a traditional oven. By harnessing the power of halogen light with a microwave boost, the Advantium 120 oven cooks flavorful and oven quality food remarkably fast, with no preheating.

Designed for speed and simplicity of use, the Advantium 120 oven comes preprogrammed with 175 popular recipes. The program menu is flexible, allowing consumers to add their own favorite recipes into the memory program. Just mount the oven over a counter, range or cooktop and plug it into any standard 120-volt power outlet. The Advantium 120 oven allows consumers the convenience of a 120-volt installation while providing a wide spectrum of cooking power. The perfect combination of speed and versatility, the Advantium 120 oven offers four cooking modes including speedcook, traditional oven, microwave and warming capabilities. The Advantium 120 over the range model has an estimated retail price of $719 to $789

Both the GE Advantium 240 and the GE Advantium 120 come in two configurations: a built-in wall oven or an over-the-range, cooktop or countertop oven. These two configurations offer flexibility in planning all styles of kitchens.

GE Consumer & Industrial spans the globe as an industry leader in major appliance, lighting and integrated industrial equipment, systems and services. Providing solutions for commercial, industrial and residential use in more than 100 countries, GE Consumer & Industrial uses innovative technologies and "ecomagination," a GE initiative to aggressively bring to market new technologies that help customers and consumers meet pressing environmental challenges, to deliver comfort, convenience and electrical protection and control. General Electric (NYSE: GE) brings imagination to work, selling products under the Monogram®, Profile™, GE®, Hotpoint®, SmartWater™, Reveal®, GE Edison™ and Energy Smart™ consumer brands, and Entellisys™ industrial brand. For more information, consumers may visit www.ge.com.

Media Contact:
GE Consumer & Industrial
Allison Eckelkamp
(502) 452-7184
Allison.Eckelkamp@ge.com