GE Introduces the Newest Wave in Laundry: The HydroWave Wash System

    LOUISVILLE, Kentucky - GE is making waves in the laundry industry with the advanced HydroWave™ wash system, now available for consumers who prefer the convenience of a top load washer. Available in both GE® and GE Profile™ top load washers, the revolutionary wash system cleans clothes with a gentle wave-like action.

    The Newest Wave in Laundry

    Unlike traditional agitators, the HydroWave system gently rotates forward and backward in a 360 degree arch, rather than the standard 160 degree arcs that churn clothing through water. Clothes are gently drawn through the water so that even the most delicate fabrics are protected.

    Additionally, GE's new drive system has eliminated the need for noisier transmissions, gears and breaks that are behind the operation of traditional washers. This means, the new HydroWave is much quieter than previous models. The GE Profile models feature a king-size, 3.5-cu.-ft. ribbed, stainless steel wash basket that is incredibly spacious, reducing the number of loads needed on laundry day to help consumers spend less time doing laundry. GE models offer a large 3.2-cu.-ft., ribbed ExtrAction™ wash basket, with increased surface area that gently squeezes more water from clothes during the spin cycle. The result is a shorter drying time. Both washers have their ultimate match in the GE Profile and GE dryers, which offer 7.0-cu.-ft. capacity to dry larger items and family-sized loads without snags.

    Special attention was paid to the appearance of both the washer and dryer in each laundry pair. The sleek and stylish GE Profile models now have an elegantly curved, gleaming titanium colored control panel and are available in a silver finish. GE models have a softly rounded control panel with a silver-tone finish. Washers with the HydroWave system are designed to provide years of durable operation, with a variable-speed motor that's engineered with far fewer parts than conventional top load washers: fewer parts means fewer things that can go wrong. The auto balance suspension system features a floating rod and spring to keep loads properly balanced.

    The GE Profile washer (WPRE8100G) and dryer (DSPE810EG/GG) are available now with an estimated price of $599 to $629 on the washer and $499 to $519 on the dryer. The GE washer (WWSE5240G) and dryer (DWSR463EG/GG) are currently available with an estimated price of $399 to $419 on the washer and $379 to $399 on the dryer.

    GE Consumer & Industrial spans the globe as an industry leader in major appliance, lighting and integrated industrial equipment, systems and services. Providing solutions for commercial, industrial and residential use in more than 100 countries, GE Consumer & Industrial uses innovative technologies and "ecomagination," a GE initiative to aggressively bring to market new technologies that help customers and consumers meet pressing environmental challenges, to deliver comfort, convenience and electrical protection and control. General Electric (NYSE: GE) brings imagination to work, selling products under the Monogram®, Profile™, GE®, Hotpoint®, SmartWater™, Reveal®, GE Edison™ and Energy Smart™ consumer brands, and Entellisys™ industrial brand. For more information, consumers may visit www.ge.com.

    Contact:
    GE Consumer & Industrial
    Allison Eckelkamp
    (502) 452-7184
    Allison.Eckelkamp@ge.com