Award-winning GE Profile Dishwasher with SmartDispense Technology Offers Revolutionary Features to Meet Consumers' Needs and LifestylesQuietest dishwasher in GE's history holds entire 45-oz. bottle of detergent

LOUISVILLE, Kentucky - Wanted: an intelligent, quiet, conservative companion with style who does dishes. This perfectly describes the first-of-its-kind GE Profile dishwasher with SmartDispense technology. This award-winning dishwasher is designed for precise performance, quiet operation, time-saving convenience, simplicity and conservation, without losing style or sophistication.

Award-winning GE Profile Dishwasher with SmartDispense Technology

Within two months of the dishwasher's launch, it received the Good Housekeeping "Good Buy" Award and Popular Science "Best of What's New" award in the Home Technology category for its outstanding performance and innovative features. Most unique is the dishwasher's ability to hold an entire 45-fluid-ounce bottle of liquid or gel dishwasher detergent and dispense just the right amount for each wash. Detergent amounts are determined based on water hardness in the home, soil level of dishes and cycle selection. The detergent is automatically dispensed using a pump system throughout each pre-wash and wash cycle as needed. A low detergent light (LED) signals when detergent begins to deplete and approximately three to seven more washes remain in the reservoir. Refills are typically only necessary once every two months, saving the hassle of loading detergent before every wash.

To obtain the most precise dishwashing performance possible, a water hardness test kit is included for consumers to test the level of water hardness in their home. The dishwasher's water hardness level can be set, allowing the proper amount of detergent to dispense.

New GE Noise Reduction Technologies
The GE Profile dishwasher with SmartDispense technology is the quietest dishwasher in GE's history. A QuietPower™7 sound package takes the noise level of this dishwasher to an astonishingly low 47 decibels (dBA). A concealed ActiveVent seals in sound during the wash cycle, then opens to allow quicker, more thorough drying. The QuietPower7 package also features heat-bonded bitumen for exceptional sound-deadening and sound block toe-kick insulation. You may need to touch the dishwasher to tell when it's running.

GE Energy Saving Technologies
An optimized hydraulic system uses less water while maintaining water velocity and pressure. Cycles have been optimized for the best wash/dry performance at the lowest energy usage. A reduced pump prime requires less water while the smart fill/cavitation sensing selects the appropriate water fill amount. In fact, if all Americans used a GE Profile dishwasher with SmartDispense technology, more than 20 billion gallons of water would be saved per year - enough to fill 25,000 Olympic swimming pools.

GE Dry Performance & Convenience Technologies
Hand drying can be a thing of the past with GE's Angled Rack Dry System™. Consumers are able to tilt the upper rack tines so water can easily drain off cups, mugs and bowls, reducing water residue or spots. When a smaller load of dishes or glasses are needed in a hurry, the Single Rack Wash™ selection cleans up to five place settings in the upper rack by using only the top and middle wash arms, conserving water, energy and sound when washing. This cycle uses a magnetic valving system to wash the upper rack only.

Left-behind food stains and specks are no longer an issue with GE's towerless wash system with CleanSensor™ technology. CleanSensor continually monitors water temperature, soil levels and the dishload in every cycle and, with the help of the towerless wash system's six levels of wash and three full-size, direct-feed wash arms, makes adjustments to ensure clean dishes.

The most technologically advanced innovation in the history of GE dishwashers, SmartDispense has reinvented the dishwasher. The GE Profile dishwasher with SmartDispense technology is not only America's most beautiful, but now it is also America's smartest dishwasher - you be the judge.

Currently available with a stainless steel interior, the GE Profile dishwasher with SmartDispense technology will be available with a plastic tub this April. This front control model will be available in stainless steel, white, black and bisque, with estimated retail prices ranging from $799-$899.

The estimated retail price for the stainless steel interior white or black model PDW8900N with front controls ranges from $1129 to $1179; stainless steel model PDW8980NSS with front controls is $1229-$1259. White or black model PDW9900N with hidden top controls is $1299-$1349; custom panel model PDW9700NII with hidden top controls ranges from $1199-$1249; and stainless steel model PDW9980NSS is $1399-$1429.

GE Consumer & Industrial spans the globe as an industry leader in major appliance, lighting and integrated industrial equipment, systems and services. Providing solutions for commercial, industrial and residential use in more than 100 countries, GE Consumer & Industrial uses innovative technologies and "ecomagination," a GE initiative to aggressively bring to market new technologies that help customers and consumers meet pressing environmental challenges, to deliver comfort, convenience and electrical protection and control. General Electric (NYSE: GE) brings imagination to work, selling products under the Monogram®, Profile™, GE®, Hotpoint®, SmartWater™, Reveal®, GE Edison™ and Energy Smart™ consumer brands, and Entellisys™ industrial brand. For more information, consumers may visit www.ge.com.

Contact:
GE Consumer & Industrial
Allison Eckelkamp
(502) 452-7184
Allison.Eckelkamp@ge.com