Pickup Kings

    By Heaps, Russ

    It's been decades since rednecks and construction workers comprised the bulk of the pickup truck owner base. In the past 25 years, these job-oriented utility vehicles became all citi-fied, evolving from stripped-down workhorses to being the principal transportation for many households. Leather interiors, power accessories and DVD-based entertainment systems are now commonplace. Moreover, full-size pickups are a major revenue source for the manufacturers supplying them, and well-received redesigns are critical. No manufacturer understands this better than Ford as it releases the updated F-250 Super Duty or Toyota with its makeover of the Tundra into the brand s first true full-size pickup.

    Copyright Hispanic Publishing Corporation Apr 2007

    (c) 2007 Hispanic. Provided by ProQuest Information and Learning. All rights Reserved.