Premium Home Appliance Brand Bosch Introduces Innovative Eco-Friendly ProductsMaking it Easy to be "Green" at the World's Largest Trade Show for the Kitchen and Bath Industry in Las Vegas

Make it Easy to be "Green" at the World's Largest Trade Show for the Kitchen and Bath Industry in Las Vegas

Bosch Front-Load Washer

WHAT: Bosch - the only manufacturer offering entire lines of ENERGY STAR® qualified refrigerators, dishwashers and clothes washers - unveil its new "green" appliances at the 2007 Kitchen and Bath Industry Show (May 8-10) in Las Vegas. The brand will emphasize the following eco-friendly product features:

ECOOPTION™: available on both the brand's new dishwashers and front-loading clothes washers - significantly reduces the amount of energy used upwards of 25% with just the push of the "e" button.

ECOSENSE Wash Management System™: featured on the new dishwashers, an infrared light beam examines the soil level in the water and customizes the wash cycle with 48 different options.

Three environmentally friendly kitchens, containing cabinetry and countertops made primarily of bamboo, integrated with Bosch energy efficient appliances

WHEN: A special press conference is being held on Tuesday, May 8th from 8:45-10AM with senior company executives providing insights on the new Bosch products being unveiled at KBIS. Ongoing interview and filming opportunities available throughout the show on May 8th and Wednesday, May 9th from 10:00am - 4:30pm, as well as on Thursday, May 10th from 10:00am - 2:00pm.

WHERE: Las Vegas Convention Center
3150 Paradise Road
Booth (Central Hall) C5335

INTERVIEW OPPORTUNITIES: Franz Bosshard, president and CEO and other senior executives

ABOUT BOSCH: Bosch home appliances is part of BSH Home Appliances Corporation, a fully-owned subsidiary of BSH Bosch und Siemens Hausgerate GmbH, the third largest home appliance manufacturer in the world. Inspired by the lifestyle of today's discerning consumers, all Bosch products combine superior performance and excellent quality with unrivaled ease-of-use. Opened in 1997, the company's appliance park in New Bern, North Carolina is comprised of state-of-the-art factories for washers, dryers, dishwashers, ranges, ovens and cooktops. The leader in environmentally friendly home appliances, Bosch manufactures products that regularly receive industry and consumer awards and its dishwashers are consistently top-ranked by leading consumer magazines. For more information, please visit www.boschappliances.com.

CONTACT: For questions, please contact Gibson Patterson of The Rogers Group at gpatterson@rogerspr.com or (310) 722-6060.