New GE Profile and GE Dishwashers

    LOUISVILLE, Kentucky -- Now it's easier than ever to hear the compliments about dinner, thanks to quieter new GE Profile™ and GE® dishwashers. Two new precision wash systems focus water so it sprays dishes, not dishwasher walls, cleaning dishes quietly and effectively.

    With performance now verified by independent third-party testing, GE Profile is offering a 30-day money-back quiet guarantee on selected models: it's "the quietest dishwasher you've ever owned... guaranteed."

    The quietest dishwasher you've ever owned.

    The new dishwashers are independently tested for quiet performance at the Owens-Corning® Acoustics Research Center. Each model was measured based on sound as water entered and drained from the tub and during the normal wash and rinse cycles.

    The 30-day 'quietest dishwasher' guarantee is available for GE Profile PDW9980N, PDW9900N and PDW9700N models and is valid through Dec. 31, 2007.

    Quiet, exceptional cleaning is achieved on GE Profile and GE tall-tub models via the six-level BrilliantClean™ towerless wash system. It quietly and efficiently gets dishes clean using less water and energy than non-ENERGY STAR® qualified models. Three full-sized wash arms spray well-defined areas of each load, while a sensor continually monitors and adjusts the wash cycle for cleaner dishes.

    Arriving in June 2007, the new PowerScrub™ wash system on standard-tub dishwashers will feature precision wash arms for quieter, more direct cleaning. One-hundred percent water filtration keeps soil from landing back on dishes, while a hotter rinse temperature gets dishes dryer and cleaner faster.

    Both Profile and GE dishwashers are available in a variety of styles and colors. Estimated price ranges are $699 to $1429 for Profile models and $229 to $599 for GE models.

    GE Consumer & Industrial spans the globe as an industry leader in major appliance, lighting and integrated industrial equipment, systems and services. Providing solutions for commercial, industrial and residential use in more than 100 countries, GE Consumer & Industrial uses innovative technologies and "ecomagination," a GE initiative to aggressively bring to market new technologies that help customers and consumers meet pressing environmental challenges, to deliver comfort, convenience and electrical protection and control. General Electric (NYSE: GE) brings imagination to work, selling products under the Monogram®, Profile™, GE®, Hotpoint®, SmartWater™, Reveal®, GE Edison™ and Energy Smart™ consumer brands, and Entellisys™ industrial brand. For more information, consumers may visit www.ge.com.

    Media Contact:
    GE Consumer & Industrial
    Allison Eckelkamp
    (502) 452-7184
    Allison.Eckelkamp@ge.com