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Wilsonart Home Collection Injects Global Influence Into Nine New Granite DesignsLargest Single Granite Introduction in Company History
TEMPLE, Texas (Summer 2007) - With an increasing demand for vibrant color combinations and attention to the unique designs of international stonework, Wilsonart® Home Collection announces a dramatic expansion of its granite design offerings. The new designs include expansions to the company's industry-leading Milano Series and the new Jeweled Series. The new designs, inspired by Italian, French and Himalayan granites, feature conventional and unconventional splashes of Baltic greens and jades, rich garnet and ruby, and cocoa and chocolate hues. All designs are available beginning summer 2007.

Milano
"The new designs are the result of a year-long global research and product development effort," says Ron Gagnon, vice president of design and marketing at Wilsonart. "During the project, we discovered many North American consumers and design influencers - particularly those on the West and East coasts - are becoming increasingly fatigued by natural granite. They are looking for more vivid color combinations and for solutions to the care and maintenance problems associated with natural stone"
Three new Milano designs project a medium-scaled granite design featuring crystallized fissures and feature rich garnet, sienna and Baltic green hues found in the cityscapes and landscapes surrounding Milan.
The new 2007 Milano collection designs include:
* Milano Baltic - Baltic green and black with brown in motion throughout
* Milano Blaze - Sienna glow combine with chocolate brown and light grey quartz
* Milano Rosso - A deep, red garnet and black with smoky grey quartz
"A segment of consumers and design influencers we met during the design development process were keenly interested in designs inspired by granite but which were not direct representations," says Gagnon. "It was as if they were looking for a 'next generation' granite. They were looking for bold colors and accents resembling natural gems."
The new Jeweled Series is a granite concept that features multi-colors of lighter-toned cameos that are embedded throughout the design and incorporates mica accents for increased depth vision and visual interest. The Jeweled Series includes five designs:
* Jeweled Sapphire - A dark green jade embellished with rubies and blue sapphires
* Jeweled Opal - A soft jade embellished with garnet and turquoise in opalescent colors
* Jeweled Mica - Soft shades of cocoa with dark brown, coral and cameos of light blue mica
* Jeweled Ivory - Ivory clay with coral and light blue mica
* Jeweled Coral - Clay embellished with mica and dark coral insets
Wilsonart also introduces a stand-alone, black granite as part of its Premium Laminate Collection. Bahia Granite is a rich, green/black granite interpretation with a polished stone texture.
According to Gagnon, one key to the market success of the granite series is the optics of the laminate design, which heightens subtle light-catching texture found in polished stone. In addition to its reflective qualities, the finish provides a durable and wear resistant surface.
Wilsonart is a leading manufacturer of decorative surfacing products including Wilsonart® HD™ High Definition™ Laminate, Wilsonart® Laminate, Wilsonart® Solid Surface, and Wilsonart® Flooring. The company has been recognized by the Smithsonian Institution's Cooper-Hewitt National Design Museum, Interior Design magazine and Home Magazine for design excellence.
Wilsonart® International is based in Temple, Texas. For more information, call the Wilsonart Customer Service Hotline at 800-433-3222. Consumers can also visit www.countertop.com and professionals can visit www.wilsonartcontract.com.
CONTACT:
Jarrod Krull (jkrull@axiomcom.com)
Axiom Marketing Communications
952-224-2939
Alison DeMartino (demarta@wilsonart.com)
Wilsonart International
254-207-2447