VitrA's New Product InnovationThe 0.25 gpf High Efficiency Urinal

ATLANTA (May 2007) - Water conservation is one of the hottest issues in the home. In today's average American household, 75 percent of the water used is in the bathroom. To answer the call, VitrA is introducing an innovative 0.25 gallon per flush (gpf) High Efficiency Urinal, the first of its kind available in North America. The low flush urinal saves 75 percent water annually in usage over a standard 1 gallon urinal.

The 0.25 gpf High Efficiency Urinal

"The percolating water shortages affecting parts of the U.S. have made us more proactive in the fight to protect our natural resources," said Mert Karasu, technical manager for VitrA USA. "We began with toilets and have now expanded the technology to urinals as well."

The High Efficiency Urinal is the sixth water conserving bathroom product to be added to VitrA's EverGreen line. VitrA has once again overcome an industry standard by offering a urinal that uses only 0.25 gallons of water per flush compared to the industry standard of 0.5 to l gallon. In fact, prior to 1989, urinals used more than three gallons per flush.

"We believe that designing bathrooms with water conserving fixtures including low flush toilets and urinals is a vital step toward saving the Earth's precious water resource," adds Karasu.

VitrA USA:
VitrA USA is headquartered in Atlanta, Ga., and draws upon its 61-plus years of global presence in over 75 countries. For more information on VitrA's 0.25 gpf HEU or other HET offerings, contact VitrA at 877 65-VITRA or visit www.vitra-usa.com.

Media Contact:
Shannon Kahlbaum
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