Showrooms of Excellence Programs by VitrA Announces National ExpansionSuccess of Program Reaches New Heights

ATLANTA (May 2007) - One year after its inception, VitrA's Showrooms of Excellence Program, designed to provide participating showrooms with display advice, marketing support and point of sale materials, is gaining momentum in top markets including Atlanta, Washington and Nashville, to name a few.

"The success of this program has been phenomenal. We are committed to supporting showrooms with functional displays mirroring good design," commented Akgun Seckiner, manager of plumbing fixtures for VitrA.

Since the program's introduction in 2006, approximately 100 percent of showroom participants were recognized at the platinum level, the highest classification offered by VitrA.

"Providing showrooms with quality design is beneficial because it is important for a customer to visualize the space. This is why we customize our bathroom products depending on the amount of space available in each showroom," added Seckiner.

The upscale Buckhead Showroom in the heart of Atlanta, Ga., contains a sophisticated selection of VitrA's bathroom products. In 2007, VitrA plans to implement its Showrooms of Excellence Program in more than 15 additional showrooms, with even more in 2008.

With the onset of the new program, VitrA seeks to support the highest quality of showroom representation while at the same time branding itself in various showrooms with an array of different product lines. In addition, the program seeks to reward showrooms that demonstrate loyalty to VitrA and its contemporary products.

In order to be classified as a Showroom of Excellence, a showroom must meet the criteria outlined below; there are three levels of classification: Platinum, Gold and Silver.
1. Platinum Level - showroom must contain four suites, two furniture pieces and four pieces of CounterWare™.
2. Gold Level - showroom should have three suites, one furniture piece and four pieces of CounterWare™.
3. Silver Level - showroom must feature two suites and four pieces of CounterWare™.

If showrooms wish to become a Showroom of Excellence, they need to contact their local manufacturer representative.

VitrA USA:
VitrA USA is headquartered in Atlanta, Ga., and draws upon its 60-plus years of global presence in over 75 countries. For more information on the VitrA - Showrooms of Excellence Program, please contact VitrA at 877 65-VITRA or visit www.vitra-usa.com.

Media Contact:
Shannon Kahlbaum
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