Craft-Art Gives New Wood a Well Worn LookExtreme Customization Available with Distressed Wood Countertops

    ATLANTA (May 2007) - Distressed wood is popular as a design element throughout the home because of the added character it provides. To achieve this, homeowners would typically purchase antique accent pieces. Now, the Craft-Art Company is providing homeowners with the classic worn look and ambiance of antiques in its custom wood countertop collection.

    Our finished products are beautiful, but we are offering more than that.

    Distressing gives wood a used look emulating the beauty of naturally aged wood found in antique furniture. Executing this aging process well is the hardest thing to do to a piece of wood according to industry wood experts.

    "Our finished products are beautiful, but we are offering more than that. We provide a complete, quality customer experience including the opportunity for a homeowner to visit our manufacturing plant and participate in type of distressing they want." said Ken Williamson, founder and CEO of the Craft-Art Company, Inc. "We consider the purchasing experience for one of our countertops like that of buying art, you should select exactly what you want and love."

    "Of course, Williamson added, not everyone can fly in and help distress their top. This is the reason that we are actively working with customers and homeowners to better define the design elements associated with the distressing process."

    "We want to exceed our customer's expectations," added Williamson. "To do this with the context of distressing requires an added level of communication."

    When buying a distressed wood countertop, users will enjoy knowing the level of work and skill that went into the production of the finished surface. Craft-Art focuses on providing the most trained levels of distressing in the marketplace.

    For more information on wood countertops, contact a local design professional. For more information on Craft-Art Wood Countertops, visit www.craft-art.com.

    About Craft-Art:
    Founded by Ken Williamson in 1998, Craft-Art Wood Countertops has quickly established itself as the industry leader in wood countertops. All wood countertops are available in a selection of more than 20 different wood species and construction styles, and are enduringly beautiful, durable and easy to maintain.

    Craft-Art only uses FAS and first European quality lumber in the countertops. The company will source other exotic and domestic woods upon request if they are not endangered. In addition, all lumber is hand selected and matched to highlight grain, color and texture. Tops are available in plank and edge-grain style using full-length boards, or end-grain style, which creates a checkerboard-type pattern.

    Media Contact:
    Shannon Kahlbaum
    770.518.1000 x 213
    skahlbaum@kleberadvertising.com