Alsons Wins Four ADEX Awards for Achievement in Architectural Product Design

LAS VEGAS, May 8, 2007 - Alsons® Corporation, a leading manufacturer of distinctively-styled shower products, is the recipient of four 2007 Award for Design Excellence (ADEX) awards: One Platinum, two Gold and one Silver. Introduced in 1994, ADEX is the largest and most prestigious awards program for product design of furniture, fixtures and finishes marketed to the design trade. Alsons has won 12 ADEX awards over the last four years.

Platinum Award Winner IN2ITION

"We're excited to be recognized by ADEX for the fifth consecutive year," said John Davies, vice president of sales and marketing, Alsons Corporation. "The ADEX awards are a testament to Alsons' efforts to offer an array of highly functional, yet stylish hand shower and shower head products."

Platinum Award Winner: IN2ITION® Hand Shower
The patent-pending IN2ITION® hand shower/shower head combines a traditional hand-held shower with four or five spray settings and a fixed shower head with an extra-wide spray. The unique shower system gives consumers the option to use either the hand-held shower or shower head separately or together for a full shower experience. The 2.5 gallon-per-minute (gpm) IN2ITION features a three-way diverter redirecting water from the fixed shower head to the hand held, allowing for simple operation. It also has four or five spray functions, including three massage options and an aerated champagne spray. The ergonomic, soft grip handle and dial allow for ease of use. The IN2ITION comes complete with a 6-foot, stainless-steel hose for maximum reach and easy movement. The system is easily installed and is now available in three distinct styles and a variety of finishes.

Gold Award Winner: 2-in-1 Shower
The patented 2-in-1 Shower is a conventional shower head coupled with a hand-held. The four-spray hand shower features a massage component and a unique, wide-crossing spray. The three-way diverter allows users to operate the hand shower, shower head or both at the same time. Both the hand shower and the shower head operate on the standard 2.5 gpm.

The contemporary trim kit and the traditional trim kit are two new handle units to the ShowerSpa Body Spray. The contemporary cross handle is a chic complement to a modern-styled bathroom and is offered on both the thermostatic trim and volume control trim. It's available in Chrome, Satin Nickel and Brilliance® Polished Brass.

The traditional cross handle evokes a classic design that can blend into a variety of bathroom styles and is offered on both the thermostatic trim and the volume control trim. It's available in Chrome, Satin Nickel and Oil-Rubbed Bronze. The current lineup of Shower Spa Body Spray products includes the thermostatic and volume control trim, body spray jets, 1/2" and 3/4" thermostatic valve, 1/2" and 3/4" volume control valve and extension kits.

About Alsons Corporation
Founded in 1958, Alsons, a division of Masco Corporation, is a leading manufacturer of distinctively-styled shower heads, hand showers and shower accessories. Today the company offers hundreds of unique choices in the professional trade. Designers, remodelers and consumers may select from hand showers and shower heads in a wide variety of styles, functions and finishes to personalize any bath. An industry leader for 49 years, Alsons Corporation has a reputation for products with unmatched quality and innovative new features. For more information on Alsons Corporation, visit its Web site at www.alsons.com or call (800) 421-0001.

Contact:
Nicky Cashin
212/697-2600
ncashin@gibbs-soell.com