JADO's New IQ Semi-Pro Kitchen Faucet Receives High Marks for Style and Function The Minimalist Gourmet

    LAS VEGAS, KITCHEN/BATH INDUSTRY SHOW (May 8, 2007) -- Design enthusiasts devoted to minimalism will love the IQ™ Semi-Pro kitchen faucet by JADO. Passionate gourmets won't be able to resist the IQ Semi-Pro's unique take on contemporary design combined with its functional prowess, offering the ultimate in multi-tasking.

    IQ Semi-Pro for the Minimalist Gourmet

    The clean lines, curves and worker-horse functionality of the IQ Semi-Pro gourmet kitchen faucet were born from the inspiration of Matteo Thun, former creative director for Swatch. Thun designed JADO's IQ faucet series and later expanded on the design's distinctively minimalist statement with details that make it clear IQ has a job to do.

    "The entire IQ series evolves from Matteo Thun's belief that good design comes from innovation and a reinterpretation of the classics," says Tim Maicher, luxury brand director for JADO. "Steering clear of typical minimalism, and the straight European look we see so much, Thun took a look at the future direction of contemporary, and his abstract thinking and interpretation are revealed in IQ. Pared down and clean, it doesn't scream contemporary with heavy metals and exaggerated forms, but at the same time it is equipped with the functional fine points that punctuate ease of use."

    Washing fruits and vegetables is a breeze with the IQ Semi-Pro, because the design is equipped with two unique spray functions-a wider spray and a more intensive vegetable wash. Even multi-tasking is easier because the IQ Semi-Pro has controls right on the handle to adjust the spray or control the flow.

    The IQ Semi-Pro's streamlined design has a subtle lower profile with a 10-7/8-inch spout, convenient swing arm and spring flexibility that reaches down six inches into the sink. The IQ Semi-Pro is offered in Polished Chrome, which lists for $1,045, and the increasingly popular UltraSteel (PVD), which lists for $1,120.

    For more information on the IQ Semi-Pro kitchen faucet, the entire IQ series or other JADO products, call (800) 227-2734 or visit www.jadousa.com.

    For more information:
    Consumer Media:
    Lindsey Rose
    Carmichael Lynch Spong
    (612) 375-8516
    lindsey.rose@clynch.com

    Trade Media:
    Nora DePalma
    Building Profits Inc.
    (770) 772-4726
    ndepalma@building-profits.com