JADO's IQ Faucets by Matteo Thun Redefine Minimalism Minimalist IQ

    LAS VEGAS, KITCHEN/BATH INDUSTRY SHOW (May 8, 2007) -- With an aptitude for minimalism that offers an understated yet unique verve, JADO's new IQ™ series for the bath and kitchen stands apart from its cookie-cutter contemporary rivals. Designed by Matteo Thun, former creative director for Swatch and a co-founding member of the Memphis Design Group, JADO's new IQ series has bath faucets, kitchen faucets and accessories that don-t scream contemporary. Thun believes design comes from innovation and reinterpretation, and in keeping with his vision, the IQ series is unique in part for what it isn't.

    Minimalist IQ

    "True to its name, IQ's design is synonymous with abstract thinking," says Tim Maicher, luxury brand director for JADO. "Instead of the bulky and heavy metals you typically see in most contemporary styles, IQ's design offers an elegant sense of geometry."

    The sleek collection offers the ability to create different looks by choosing from many design possibilities. In the bath, for example, the minimalist mood can be subtly changed with the widespread cross-style faucet or the monoblock style with a lever handle. The collection can be further customized with two basin faucet styles and a unique monoblock wall-mount option.

    IQ is ideal for luxury hospitality specifications or for creating hospitality-inspired settings at home. The full bath accessories line features a towel shelf and four towel bar sizes, including one with a unique double swing that-s perfect for keeping everything tidy. The bidet faucet and a Roman tub filler that comes with or without a hand shower join these accoutrements in bringing five-star-hotel-style luxury to the home.

    In the kitchen, IQ offers a single-control faucet with a lever handle and optional all-metal side spray, as well as the workhorse IQ Semi-Pro. IQ Semi-Pro is a commercial-style kitchen faucet with controls conveniently placed on the handle to easily change the water flow and spray pattern.

    The IQ series is offered in contemporary finishes including Chrome and Ultra Steel--the current rage among design aficionados.

    For more information on the IQ Series or other JADO products, visit www.jadousa.com or call 1-800-227-2734.

    For more information:
    Consumer Media:
    Lindsey Rose
    Carmichael Lynch Spong
    (612) 375-8516
    lindsey.rose@clynch.com

    Trade Media:
    Nora DePalma
    Building Profits Inc.
    (770) 772-4726
    ndepalma@building-profits.com