BuildDirect Launches Top Quality Laminate Flooring for LessNew Product Gives Customers Realistic Look of Hardwood Floors at a Fraction of the Price

July 30, 2007 (Vancouver, B.C.)-- BuildDirect, the world's leading online wholesaler of building supplies, is challenging its rivals by offering a new line of high quality laminate flooring at prices up to 30% below those of their competitors. Three new Lamton lines of laminate flooring stand out for their high quality finishes that make them virtually indistinguishable from traditional solid hardwood flooring.

Lamton 12 mm Beveled Edge Narrow Board in Rustic Oak

"We've always made aggressive pricing a priority," said Rob Banks, executive-vice president, sales for BuildDirect. "But I think what really differentiates this product are the top quality colors and finishes that we have made available. New colors range from Fir to Indonesian Teak. Handscraped effects, textured surfaces, and narrow board styles make them even more stylish choices. It's not often that you find laminate flooring that looks this good, and unheard of to see it at the price point we have been able to establish for these new Lamton lines. We are sure this is a product that will be a strong seller for retailers and distributors and very popular with architects, designers, builders and contractors."

The new Lamton lines of laminate flooring products offer a choice in 8.2 mm or 12mm Beveled Edge Handscraped finishes and 12mm Bevel Edge Narrow Board, with each style offering a patented glueless locking system.

• The 8.2mm model of laminate is available in 8 different finishes and comes with a 30 year warranty at a cost of $0.88/sq ft. by the pallet.

• The 12mm Beveled Edge Narrow Board model is available in 6 colors and comes with a lifetime warranty at a cost of $1.29/ sq ft by the pallet.

• The 12mm Beveled Edge Hand Scraped model is also available in 6 colors comes with a lifetime warranty at a cost of $1.31/sq ft. by the pallet.

• The new Lamton lines of laminate flooring are available on the BuildDirect website at builddirect.com or by calling 1-877-631-2845 (toll free in North America). Product photos and room scenes are also available for publication upon request.

About BuildDirect
BuildDirect is the world's leading online wholesaler of building materials. Since its start in 1999, the company has established a reputation for offering quality building supplies at the lowest pricing possible. BuildDirect currently operates in 60 countries on six continents. They have developed the single most cost effective distribution channel in the building products industry for products such as flooring, roofing, decking, siding and countertops.

For more information contact:
David Brodie
Phone: (604) 647-2911
Fax: (604) 662-8142
Email: media@builddirect.com