Everyday Getaways with Distinctive Floors from Armstrong are featured in Top Consumer Magazines and National TV

    July 31, 2007--Five "everyday getaways" designed by editors from Kitchen and Bath Ideas®, Better Homes & Gardens®, Country Home®, Midwest Living® and Traditional Home® are intended to show consumers how to make every home a place to regroup and find shelter, both physically and mentally.

    The Meredith Corporation and five of its major consumer publications, with help from flooring manufacturers Armstrong and Bruce®, give home enthusiasts a comprehensive look into trends, tips and information by showcasing unique "everyday getaways."

    Traditional Home Natural Inspirations

    The series of "home escape" vignettes that debuted as part of the National Kitchen & Bath Association (NKBA) 2007 Design Idea Center at the Kitchen & Bath Industry Show this past May in Las Vegas, has attracted media coverage that has generated more than 51.4 million impressions to date.

    Feature articles on each of the settings will be published in the following magazines:
    *Traditional Home, June/July 2007
    *Kitchen & Bath Ideas, July/August 2007
    *Better Homes and Gardens, August 2007
    *Country Home, September 2007

    In addition to editorial coverage, the concepts are featured in a half-hour syndicated television special, "Destination Home: Cool Kitchens & Baths," produced by Better.tv, Meredith's first broadband television network. The show airs nationwide this summer, already appearing on nearly 200 stations across the country, as well as on www.Better.tv, which offers viewers original video content and programming based on the assets from Meredith's extensive portfolio of magazines, television stations, books, websites and live events.

    NKBA Design Idea Center 2007: Meredith Corporation's Destination Home: Everyday Getaways
    *Better Homes and Gardens A Gardener's Kitchen: A garden right outside the house is the ultimate everyday getaway. Garden amenities include a back deck with potting table nook, kitchen library and coffee bar, and multiple sinks. Featured Flooring: Bruce® Hardwood Floors, Liberty Plains, maple, in Cappuccino. Better Homes and Gardens has a circulation 7.6 million and a readership of 40 million.

    *Traditional Home Natural Inspirations(photo attached) : This beach-style kitchen retreat is designed for entertaining family or friends. "A sense of handcrafted quality that takes cues from the outdoors is gaining popularity, reflected in this space in the basic element of the flooring, a pewter stained maple that resembles the ocean's calm surface at twilight." Featured Flooring: Armstrong Hardwood Flooring, Sugar Creek™ Solid Maple Plank in Pewter. Traditional Home has a circulation of 950,000 and is published eight times a year.

    *Midwest Living Back to Basics: A converted barn retreat is a simple back-to-nature space. The rustic 557 square foot building houses a kitchen and bath and opens itself to the rejuvenating powers of the outdoors. "People are embracing nature's power to invigorate us," says Senior Home Editor Carol Schalla. "All the surfaces throughout this space are very organic - from natural cherry cabinetry and stone walls to native maple and hickory floors." Featured Flooring: Bruce® Hardwood Floors, American Originals™ Maple in Santa Fe. Midwest Living magazine reaches 4.1 million readers and is published bi-monthly.

    *Country Home Big Little House in the Woods: This two-room cottage provides homeowners inspiration for creating a downsized, cozy getaway that lives large with big design ideas and creative space solutions. "We tried to express a square throughout," says Meredith Ladik, senior building/design editor. This flooring in broad strips is another geometric touch with a modern feel." Featured Flooring: Armstrong® Hardwood Flooring Century Farm™ Collection Maple in two colors - Antique Cashew and Sand Dune. Country Home has over 7.5 million readers and is published 10 times per year.

    *Kitchen and Bath Ideas Gourmet Traveler at Home: Designed for the couple who enjoys travel and culinary adventures around the world, this 770 square foot space is zoned for performance cooking, efficiency and enjoyment. A wine-tasting room, complete with refrigeration, wine storage and a counter-height table with stool, extends the entertaining aspect introduced in the kitchen. Featured flooring: Armstrong® Hardwood Flooring, Century Farm™ Collection, Walnut hand-sculpted flooring in Allspice. Kitchen and Bath Ideas is published 6 times a year and is part of the Meredith Special Interest Media group which publishes approximately 200 issues a year in the areas of building & remodeling, decorating, crafting, gardening, and food & health.

    About Armstrong World Industries, Inc.
    Armstrong World Industries, Inc. is a global leader in the design and manufacture of floors, ceilings and cabinets. In 2006, Armstrong's consolidated net sales totaled approximately $3.4 billion. Based in Lancaster, Pa., Armstrong operates 39 plants in 10 countries and has approximately 13,000 employees worldwide. Armstrong Floor Products and its powerhouse family of brands - Armstrong, Bruce® Hardwood Floors, Armstrong™ Hardwood Flooring and Robbins® Fine Hardwood Flooring - offer the most extensive portfolio of flooring products available, including branded vinyl, laminate, Genuine Linoleum™, hardwoods and ceramics for residential and commercial applications. Armstrong resilient products are recognized for contributing to indoor air quality through FloorScore™, a voluntary certification program administered by the Resilient Floor Covering Institute (RFCI) that identifies flooring products that meet stringent air quality requirements for low-emitting building materials. More information about Armstrong is available on the Internet at www.armstrong.com.

    All trademarks owned by AWI Licensing Company or Armstrong Hardwood Flooring Company. FloorScore is a trademark of The Resilient Floor Covering Institute.

    About Meredith Corporation
    Meredith (www.meredith.com) is one of the nation's leading media and marketing companies with businesses centering on magazine and book publishing, television broadcasting, integrated marketing and interactive media. The Meredith Publishing Group features 25 subscription magazines - including Better Homes and Gardens, Family Circle, Ladies' Home Journal, Parents, Fitness, American Baby, and ReadyMade - and approximately 200 special interest publications. Meredith owns 14 television stations, including properties in top-25 markets such as Atlanta, Phoenix and Portland.

    Meredith has approximately 350 books in print and has established marketing relationships with some of America's leading companies including The Home Depot, DIRECTV, DaimlerChrysler, Wal-Mart and Carnival Cruise Lines. Meredith's consumer database, which contains more than 85 million names, is one of the largest domestic databases among media companies and enables magazine and television advertisers to target marketing campaigns precisely. Additionally, Meredith has an extensive Internet presence that includes 32 Web sites and strategic alliances with leading Internet destinations. Meredith Hispanic Ventures publishes five Spanish-language titles, making Meredith the largest Hispanic publisher in the United States reaching women at every life stage. The Family Circle Cup, America's premier women's professional tennis tournament - owned and operated by Meredith, is held every April in Charleston, South Carolina and has for over three decades continued to showcase the best in women's tennis.

    Contact:
    Michele J. Zelman
    Public Relations
    Armstrong Floor Products N.A.
    1-718-859-6766 (tel.)
    1-718-859-9200 (fax)