California Pools, one of California's oldest and most reputable full-service pool building and design companies, today announced the launch of its newly revamped Web site at www.californiapools.com. Designed to accompany would-be and current pool owners through every stage of the pool-building and maintenance processes, the site offers a variety of useful tools, answers frequently asked questions and provides step-by-step information to educate consumers.

"Over the last several years, we've realized that more and more people are turning to the Internet for pool-related information," noted Ryder Steimle, CEO of California Pools. "The content of our new site is educationally purposed, and intended to help homeowners not only get a great pool, but also have a wonderful experience throughout the process."

Dream. Build. Enjoy.

Broken into three sections labeled "dream," "build" and "enjoy," the newly overhauled consumer-oriented site is chock full of valuable information specific to each unique phase of the pool-building process.

For those just starting out, the "dream" section dispels common myths about pool ownership, answers frequently asked questions and provides readers with "10 Great Reasons to Own a Pool." The section also offers free pool and landscape design, allowing consumers to see in amazing detail what their backyard resort could look like, before ever spending a dime.

Those who are serious about getting started can explore the "build" section, where they'll find information about what to expect through every phase of the design and construction process; photography, and explanations of the most popular options in pool design features--as well as case studies from home owners who have recently completed their pool projects.

Finally, a section aptly titled "enjoy" was created for those whose backyard dreams have become a reality, and features pool party ideas, exercise and fitness tips, important safety information and instructions for ease of maintenance.

Complete with breathtaking images to inspire the design of poolscape oases specific to individual tastes, the site also features information about financing options, California Pools' exclusive lifetime warrantee, and details of the compelling history of the family-owned company. Additionally, a "career" section allows the site to serve a secondary purpose as a recruitment tool for qualified employees.

About California Pools

Established in 1952, California Pools holds the longest-standing pool contractor's license in California. After building more than 60,000 high-quality pools, the company is nationally recognized as one of the oldest and most reputable builders in the industry. From humble beginnings as a small family-owned business, the West Covina, Calif.-based company has grown to become one of the nation's most successful pool builders with more than 20 offices across the Western United States. California Pools is committed to unsurpassed design, innovative engineering, exemplary quality products and customer satisfaction. For more information on California Pools, visit www.californiapools.com.