Grohe Delivers New Rustic Shower Products for North American Market

BLOOMINGDALE, Ill. - Aug. 15, 2007 - With GROHE's successful launch of traditionally styled bathroom faucets and coordinating accent pieces earlier this year, new shower lines were a natural extension. The company - long associated with sleek, European design - is paying special attention to the demands of North America's discriminating consumers with a taste for classic design and modern technologies.

Relexa Rustic shower head and hand shower

"A European bathroom conjures up images of stark minimalist fittings," said Paul Flowers, vice president of design for GROHE. "While we design pieces to please this style segment, we also are working to package our superior engineering and exclusive technologies in a more classic frame."

This fusion of German technology and an American aesthetic bears two new lines uniquely sold in North America: Rainshower Rustic and Relexa Rustic. "Both Rainshower and Relexa are existing lines in our portfolio," explained Flowers. "The Rustic extension of each features slightly more ornamentation in a more beveled casing."

Rainshower Rustic
Measuring 6 1/4" in diameter, the Rainshower Rustic features four spray patterns and is available as a shower head or a hand shower. Both models are available in chrome, sterling InfinityFinishTM, brushed nickel InfinityFinishTM and oil rubbed bronze.

Relexa Rustic
With five spray patterns - normal, jet, massage, champagne and rainshower - the Relexa Rustic collection brings all the comforts of 21st century shower products to the traditionally minded consumer. Available as a moveable shower head or a hand shower, this collection is smaller in scale than the Rainshower Rustic but features all of the same GROHE technologies.

All of the showers showcase GROHE's newest light blue-hued shower face, protected by the brand's patented SpeedClean® anti-lime system, which allows a simple wipe over the face of the shower to restore its "like-new" performance. All GROHE shower products feature GROHE's DreamSpray® technology, providing optimal water distribution for an unparalleled showering experience. Additionally, the brand's Cool-touch® technology creates a thermal barrier between hot water and the product's shell, preventing the finish from cracking and ensuring the handle is never too hot to touch.

For more information about GROHE shower offerings and other GROHE bath and shower products, visit www.groheamerica.com. GROHE products are sold through designer showrooms nationwide and select online retailers. Specific showroom locations and retailer Web sites are available on the GROHE Web site.

GROHE Americas, Bloomingdale, Ill., is the 31-year-old subsidiary of GROHE Water Technology AG & Co. KG, Germany. GROHE Water Technology products are distributed in more than 180 countries and represent 70 years of offering an unparalleled combination of quality, design and technology. GROHE ranks among the top three faucet manufacturers in the world and was the first international faucet manufacturer to be ISO 9001 Quality Assurance Certified.

Erin Kane
L.C. Williams and Associates
150 N. Michigan Ave., Suite 3800
Chicago, IL 60601
312-565-4638