Hansgrohe Brings Modern to the Mainstream With its Newest World of Styles Series, Euroaktiv

    ALPHARETTA, GEORGIA (AUGUST 20, 2007) - Minimalism and modern design are often out of reach for most consumers, either because of price or because the products are European and therefore unavailable in the United States. The newest addition to Hansgrohe's World of Styles, Euroaktiv, brings modern to the mainstream with three series - Metris, Talis and Focus. Applying Hansgrohe's renowned design competence, the three Euroaktiv styles project minimalism in its purist form and allow consumers to create a contemporary décor that even Europeans will envy.

    Metris Presents the Pure Minimalist Style

    Metris: Metris presents the pure minimalist style that so often epitomizes contemporary European designs. With the geometrical transition of curve into smooth planes, the design projects a decidedly clean and versatile persona. The Metris series features several versions of the lav mixer as well as tub sets. In the shower, the trim sets continue the minimalist style, and the purist forms of Raindance S 150 AIR handshowers and showerheads add sophistication and Hansgrohe's award-winning air-injection technology to the series.

    Talis: Talis instills clarity, refinement and timelessness into basic shapes. Removing unnecessary details or adornments, Talis transforms the reduction of elements into the epitome of elegance. The simple stick handle on the faucets and shower trims attests to the beauty of minimalism at its best.

    One of the unique characteristics of Talis is the angle of the faucet spouts. In the single-hole and widespread models, the spouts point toward the washbasin in a perfect 45-degree angle, resulting in a stream of water that extends the graceful form of the faucets. Add Raindance S 120 AIR products to the shower and tub sets, and Talis sets a new tone for sleek minimalism in the bathroom.

    Focus: Focus accentuates faucet design with a reduced handle style and an emphasis on water delivery. The precise geometry of the spouts, which embrace the harmony between angles and rounded forms, make the faucets memorable for their purity, rather than any superfluous embellishments.

    As with all Euroaktiv products, Focus incorporates Hansgrohe's highly regarded quality and technology. For example, solid brass bodies and aerators equipped with Hansgrohe's quick-cleaning Rubit feature ensure longevity. The series also features Raindance S 100 AIR shower products. The results are better performance, enviable designs and an expression of minimalism that would be welcome in any European bathroom.

    About Hansgrohe: Founded in 1901, Hansgrohe established luxury and quality standards for the upscale shower, kitchen and bath. The company is one of the world's largest suppliers of showerheads and continuously introduces innovative products that exhibit imagination and the highest degree of performance and quality. With headquarters in Schiltach, Germany, Hansgrohe serves customers in over 80 countries through 24 subsidiaries and nine manufacturing facilities around the globe.

    For more information on Euroaktiv, contact:

    John O'Reilly, c/o LNC Communications
    32 West Nebraska Street, Suite 1C
    Frankfort, Illinois 60423
    Telephone: 815-469-9100, extension 302
    Fax: 815-469-2555
    E-mail: John@LNCmail.com

    www.hansgrohe-usa.com