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TV Designer Candice Olson Featured in New Ad Campaign for Silestone by Cosentino New Cinema Technology in TV Spot Highlights Cleaner, Safer Countertops
August 23, 2007 - HOUSTON - Candice Olson, TV's hottest designer and host of HGTV's "Divine Design" will be featured in a new ad campaign for Silestone® natural quartz countertops by Cosentino. The fully-integrated ad campaign includes TV, print and radio components.
Cleaner and Safer Countertops
The campaign kicks off with a TV spot featuring Olson and a child eating cookies and spilled milk off a Silestone countertop, highlighting the brand's cleaner, safer features - an exclusive combination of Microban® antimicrobial protection, and NSF and Greenguard certification. The commercial includes live action, computer animation and special effects created by Janimation.
The spot was shot with the new Phantom High Speed camera system which allows special effects to be filmed at 1,000 frames per second, with immediate playback in high definition, at full resolution and in full color. Only five Phantom cameras are in production today and the one used in the Silestone campaign had to be flown from Paris just in time for the shoot
The TV spot will begin airing on September 17 on HGTV and will include additional cable outlets in 2008. Print ads, also featuring Olson, will run in shelter and design publications beginning in January, 2008.
"We are constantly looking for new innovations and ways to enhance our surfacing products," said Roberto Contreras, president, Cosentino North America. "It only made sense for us to use the Phantom in our new ad campaign because its technology is changing the way special effects are filmed. This is consistent with the approach we take with our own product design and development."
Silestone is the only countertop with Microban® antimicrobial protection. Together with NSF certification and Greenguard certification, Silestone is a cleaner, safer countertop. Silestone offers the most colors in natural quartz and is consistently creating new products to further its line of sophisticated and versatile countertops.
About Cosentino®
Cosentino, a global natural stone giant, began harvesting precious stones from the finest quarries in Europe close to a century ago. Today, Cosentino has combined its commitment to providing the highest quality in natural quartz with a dedication to innovation and technology. This combination results in unequaled manufacturing capacity, a reliable network of dedicated distributors and fashion- forward designs.
About Silestone®
The leader in Quartz Surfaces, Silestone was created in Spain by Cosentino, global natural stone giant. Silestone combines sophisticated style with sophisticated functionality through its on-trend color and texture offerings and its unique blend of physical attributes that make it a cleaner, safer surface. Its palette consists of more than 50 colors and 2 distinct textures. Silestone is available coast-to-coast in North America through a mature network of distributors, Certified Installers and more than 4,500 retailers in addition to being online at e-counters.com. Additional information about Silestone is available by calling 800-291-1311 or by visiting www.silestoneusa.com.
About Candice Olson
Candice Olson, interior designer and popular host of "Divine Design," is a graduate of the University of Calgary in Canada, a former player for the Canadian National Women's Volleyball Team and alumni of the Ryerson University School of Interior Design. She started her own commercial and residential design.
Contact:
Chris Maio/Erin Forbes
212.697.2600
cmaio@gibbs-soell.com
eforbes@gibbs-soell.com
