Hanson Develops Enhanced Thru Colors for Venetian Tile Line

    September 17, 2007 - DEERFIELD BEACH, Fla. - Hanson Roof Tile, one of the nation's leading roof tile manufacturers, announces refreshed thru colors for its Venetian tile line, offering southwest Florida residents new options in stylish roofing and giving builders the confidence that comes with color consistency, quality and durability. The revamped colors include Seashell, Carlsbad, Mint, Crimson, Nova and Sterling. They join existing slurry colors Navajo, Rio Grande, Como Clay, Cypress Moss, Harbour Mist, Vino and Antique Buff.

    "We want builders and designers to take another look at Venetian," said Frank Toups, vice president of sales for Hanson Roof Tile. "We believe they'll find our re-interpretation of the thru colors to be a consistently eye-catching addition to their designs."

    Hanson

    The new Venetian thru colors, created through a high speed application, have a marbled appearance that will weather and wear consistently. Hanson's Fort Myers plant, where the Venetian product line is produced, is well-situated to serve the southwest Florida market with high quality roof tile.

    "Our Fort Myers plant is ideally located at the center of the southwest Florida market," Toups added. "This translates to a significant logistical advantage in the form of reduced transportation costs and lead times for builders and roofers in the southwestern portion of the state." Venetian is a double-roll, low-profile tile that lends itself to Mediterranean and coastal architecture.

    Hanson Roof Tile is a leading manufacturer of concrete roof tile in the U.S., operating plants in California, Arizona, Florida and Texas and supplies quality concrete roof tile in a multitude of sizes and colors for single and multi-family developments, custom homes, commercial and re-roofing applications.

    Hanson Roof Tile is a part of Hanson, one of the world's largest suppliers of heavy building materials to the construction industry. We produce aggregates (crushed rock, sand and gravel), ready-mixed and precast concrete, asphalt and cement-related materials and a range of building products including concrete pipes, concrete pavers, tiles and clay bricks.

    We are part of the HeidelbergCement Group, which employs 70,000 people across five continents and has leading positions in concrete and heavy building products and is the global leader in aggregates.

    Further information on Hanson can be found at www.hansonrooftile.com

    Contacts:
    Dana Haydock
    704-926-1301
    dhaydock@wrayward.com

    Heather Tamol
    704-926-1326
    htamol@wrayward.com