Home Builders/Remodelers Wise Up to the Benefits of ORG Custom Organization

7/26/07-- With home organization products comprising a whopping $10 billion industry, what home builder/remodeler wouldn't want to secure their piece of the pie? In fact, the custom closet business alone is estimated at $1.5 billion and climbing, according to NAHB's study "What 21st Century Home Buyers Want." Today's consumers have a growing appetite for personalized storage, everything from furniture-grade closet systems with drawers, baskets and unique accessories to family mudrooms with individual lockers, shelving, and storage benches. The possibilities abound.

To satisfy changing consumer preferences, wise home builders are changing their traditional views of home organization. They are moving away from yesterday's unimaginative economy shelving and standard closet millwork to offer more creative, integrated, storage solutions throughout the home. Master and guest bedroom closets, kids' closets, kitchen pantries, laundry and utility rooms, home offices, and central living areas with home entertainment centers, can all benefit from custom solutions. Even garage storage is getting upgraded with custom cabinetry, integrated workbenches, wall-friendly storage for tools and yard equipment, and systems to support the home owners hobbies. By investing a bit more up-front in custom home organization, builders are starting to see big payoffs.

Home Storage Solutions

"In the past, closets were the first thing to be written off when home buyers ran short on funds, so builders got used to installing commodity storage products for minimal costs," says Jon King, Designer for ORG, an innovator of custom organization solutions for every area of the home. "But that's changed recently because home owners' values and priorities have changed. They value time spent in the home more and want to make the best use of their living space. They also want to add elegance in all aspects of their home with coordinated uses of materials and finishes. ORG does all of that and more."

"We encourage builders to take a holistic approach, using ORG throughout the home, everywhere from kids' closets and master bedroom closets to pantries and transitional spaces, such as foyers and mudrooms. Everything has been thought through, making the process easy for the builder. From the finite detailing and coordinated finishes to the vast selection of accessories, ORG solutions not only add appeal, they increase the value of the home," says Mr. King. "People now see custom solutions as a 'must-have' and are willing to pay for it. By including ORG solutions in their homes, it is a great way for builders to differentiate themselves and boost profits."

Home buyers rank bigger, more efficient closet storage as a most desired feature in a "dream home," second only to state-of-the-art kitchens, according to a 2006 Roper Reports survey. Traditionally, builders spent just one dollar in the master closet for every $100 in the kitchen. But times are changing. With half of all home buyers choosing closet upgrades, demand for organization products is booming. Currently, home buyers spend $2 billion yearly to replace economy shelving installed by builders. Custom storage is a necessity, not just a "nice to have." Handy items, such as easy-access, multiple-height wardrobe rods and pull-out baskets are very popular with home buyers, as are custom door and drawer fronts, trim, and moldings that beautify storage.

"The line between living space and storage space is blurring. That's why design matters more in this industry--it enhances people's lives. Setting ORG apart is a commitment to ongoing product design and development and understanding custom organizational needs. Smart builders recognize the real value of ORG products, how our integrated components work anywhere in the home--even out in the open because they are visually appealing and can compliment the style of the home," says Mr. King. "Home organization no longer has to hide behind closed doors. This opens up a world of possibilities."

When builders partner with ORG professionals, they are guaranteed to have a delightful and seamless experience that they can share with their own clients. Builders work directly with ORG dealers to design and install custom solutions in their homes. Using specialized software, ORG dealers can give builders design plans to share with customers. For builders who prefer doing their own installations, the Easy Track retail solution by ORG is a perfect fit.

For more information on ORG products, call 1-800-562-4257 or visit www.orghomesolutions.com

Contact:
Mary Lou Denny
Walt Denny Inc
630/323-0555
marylou@waltdenny.com

Angela Smit, Marketing Manager
ORG Home Solutions
(616) 994-7623
angelas@homeorg.com