The IRWIN Unibit Cobalt Step DrillThe latest breakthrough from the inventor of the step drill

Huntersville, NC - (December 10, 2007) - IRWIN Industrial Tools®, a Newell-Rubbermaid Company®, continues its commitment to creating meaningful innovation to drive performance on the jobsite with the introduction of the Unibit® cobalt step drill bit.

Made of M35 grade cobalt high speed steel, the IRWIN Unibit cobalt step drill outperforms the competition, providing tradesmen a bit that lasts up to six times longer than the bit they use today. And contrary to other step drills in the market, the latest IRWIN innovation allows professionals to drill through the toughest of materials such as cast iron, carbon steel, alloyed steel, and 16 gauge stainless steel.

The Unibit Cobalt Step Drill

In addition to being the longest lasting step drill on the market, the IRWIN Unibit cobalt step drill replaces an entire twist drill set with just one bit. With just one Unibit cobalt step drill, tradesmen can drill up to 13 different hole sizes without ever changing chucks.

"It's great to finally provide professionals with a drill bit tough enough to repeatedly drill through stainless steel," said marketing director, Curt Rahilly. "Now the versatility of Unibit step drills is paired with the durability of M35 cobalt steel."

IRWIN Unibit has been the most innovative and trusted name in step drill bits since its invention in 1972. Every Unibit step drill is engineered with a single, radial concave flute to provide the greatest control while drilling the truest, most round holes in various materials. Laser marked sizes, 3-flatted shanks, minimal vibration and patented Speedpoint™ tips are features you can find in all Unibit step drills.

Where to Buy
The Unibit cobalt step drill is available at industrial construction distributors. The suggested retail prices range from $24.99 to $70.00. A three piece set is also available for $85.00.

IRWIN Industrial Tools manufactures and distributes professional grade hand tools and power tool accessories worldwide for trade professionals who demand superior performance and durability on the job. IRWIN Industrial Tools' brand portfolio features user-preferred category leaders such as IRWIN®, VISE-GRIP® locking tools, MARATHON® circular saw blades, QUICK-GRIP® clamping tools, SPEEDBOR® flat bits, STRAIT-LINE® marking tools, Unibit® step drill bits and HANSON® taps and dies. IRWIN Industrial Tools is a Newell Rubbermaid company. For more information about IRWIN's line of hand tools and power tool accessories, call 1-800-GO IRWIN or visit www.irwin.com.

Contact:
Holly Whitfield
Brand Program Manager
holly.whitfield@irwin.com
704-987-4595