Deck Builders, Landscapers, Contractors Add Lighting to DesignsProducts Enhance Revenue and Meet Customer Needs

April, 2009 -- With American homeowners focused more on staying put than moving up, many deck builders are finding receptivity to replacing worn out decks. Today's decks are often more elaborate, designed to be used as an extension of the home, so more often than not, deck designs now include deck lights.

"Consumers are more aware that deck lights exist, and a lot of our customers are asking for them, particularly when they see them on the photos of decks we've built," says Marv Esh, co-owner of Keystone Custom Decks.

Esh's 25-year old family business in Lancaster County, Pennsylvania, began adding deck lights to their projects just two years ago.

Aurora Deck Lights

"We began working with Aurora Deck Lights and discovered they were easy to install, came in a variety of styles that worked with our deck designs, and offering them, quite frankly, helps us get jobs," Esh says.

Jay Savignac of Aurora says that as more deck builders add deck lighting to their offerings business for the manufacturer remains strong.

"We've had a steady upward growth in our revenues over the last several years as the outdoor living craze has swept the country. Our efforts to offer deck builders a quality product, combined with consumer interest in deck lighting as an option, have really helped our business grow," Savignac says.

"Deck lighting makes our decks unique, and because Aurora's products are designed specifically for deck and fence construction, the installation is easy. Our crews pick up on it the first time they do a job. Decks with lights have made a difference in our sales presentation. Customers notice them right away. I do think it has helped us win jobs over other deck builders," Esh says.

Aurora Deck Lighting makes it easy for deck builders to become outdoor lighting experts. The company offers sales literature, training materials, a wide variety of lighting styles and sizes, and personalized customer service. Pricing discounts and an online referral service help contractors add revenues to their business while enhancing the decks they build.

"More deck builders are looking for ways to grow their revenues, particularly during times when business is down. Adding deck lights to their designs or updating existing decks or fences with simple to install solar lighting are great options in today's environment," Savignac says.

For more information on Keystone Custom Decks, visit www.keystonecustomdecks.com. For more information on Aurora Deck Lighting, visit www.auroradecklighting.com.