Florida Tile Debuts Numerous New and Updated Product Lines at Coverings 2007

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PIETRA ART PEBBLES Childhood memories of wading in ponds and creeks with smooth stones and pebbles beneath your feet. Such a small thing that brought so much delight. Now you can bring that joy into your own living space with Pebbles from Florida Tile. Smooth mesh-mounted stones for use on floors and walls, available in both 12"x12" interlocking and 6"x12". 4" x 12" pieces for use on walls offer a true three dimensional experience. Use the black and/or white for a striking monochromatic look or use the yellow and/or mixed to create a soothing natural haven.

Pietra Art Slate II

Typical Uses
Pietra Art Pebbles natural stone tiles are appropriate for all residential and commercial wall applications and residential and light commercial floor applications.

PIETRA ART POLISHED TRAVERTINE
Florida Tile now offers Pietra Art Polished Travertine in four striking colors, particularly the popular Picasso and Argento. These colors are also available in filled and honed. The filled and honed is double-honed for the utmost in quality. Numerous sizes and styles make this remarkable series a natural complement to our original Pietra Art Travertine line. Included in this line are the 5/8" Polished Travertine mesh-mounted mosaics in all four feature colors. Chair Rails, Torellos and Listellos further round out this line.

Typical Uses
Pietra Art Polished Travertine natural stone is appropriate for all residential and commercial wall applications, residential and light commercial countertops and floors.

PIETRA ART SLATE II
To enhance our popular Pietra Art Slate product line, Florida Tile proudly introduces Pietra Art Slate II. We've added sizes to the four existing colors and additional - complimentary colors. The versatility and affordability of this natural product offers unparalleled creative potential. This classic stone brings a timeless beauty to any setting and is unmatched in durability. One of the many appealing characteristics of slate is the wide variety of colors. No matter the era or current trend, slate never goes out of style. Once properly installed, your slate floors, walls or countertops will last virtually forever. Years later your slate installation will look as new as the day it was installed. When sealed, slate does not wear, burn, stain or fade - repair costs become a thing of the past. Slate floors require little more than an occasional sweeping and damp mopping. Periodically a sealer can be applied, which will bring out the slates naturally rich colors and further ease its upkeep.

Slate is a soft porous stone, surprisingly comfortable to walk on in shoes, socks, stockings - even bare feet! The porosity of slate adds another surprising benefit - warmth. Slate floors retain heat, rather than reflecting it.

The natural texture of Pietra Art Slate II makes it slip resistant at all times, even when wet. This feature makes it a natural choice for bathrooms, foyers, kitchens and stairs. With the addition of the stunning Pietra Art Slate decoratives, including the dynamic Medallions, your design possibilities are truly without limit.

Typical Uses
Pietra Art Slate II natural stone tiles are appropriate for all residential and commercial wall applications, residential and light commercial countertops and floors.

PIETRA ART TUMBLED SLATE
Florida Tile proudly introduces Pietra Art Tumbled Slate. This line offers our premium slate in new sizes and colors to complement and enhance the first Pietra Art Slate product line. Four new natural slate mesh-mounted mosaics that will provide unique installation options virtually anywhere. Slate is naturally clefted, providing slip resistance and a unique one-of-a-kind appearance.

Typical Uses
Pietra Art Tumbled Slate natural stone tiles are appropriate for all residential and commercial wall applications, residential and light commercial countertops and floors.

WASHINGTON
Groves of old-growth timber, a volcanic butte, ponderosa pine and habitats with exceptional wildflower displays and diverse wildlife. Washington. A glazed porcelain with the look and feel of the state's rich natural and cultural treasures. Five colors with soft shading and natural movement in two large sizes. Two natural stone listellos, travertine and slate, and two matching listellos made from the actual tile, give this line a sublime balance of nature and culture.

Typical Uses
Washington porcelain tile is ADA compliant and appropriate for all residential and commercial wall, countertop and floor applications.

UPDATED AND IMPROVED FAVORITES
Florida Tile is very proud to announce the transition of a number of our customer's favorite product lines from ceramic to porcelain. Among these are Ankara, Contessa, Mendocino and Creekside. Other perennial favorites such as Livingston, Tuscania and Horizon have been brought home to the Florida Tile/Panaria Group family of product from being out-sourced lines.

See these and many more fine products at a Florida Tile Dealer or Distributor near you. Or visit us on the web at www.floridatile.com.

CONTACT:
Carla Laneave
carla.laneave@floridatile.com