Dixon, IL (January 11, 2007) - Raynor recently introduced a new Dealer Broadcast Advertising program for authorized dealers. Titled "More than a Garage", the advertising campaign provides Raynor authorized dealers a way to capture their audience with "national" quality television and radio commercials at an affordable price.
"Today a garage is an extension of the home - not just a place to park," said Jen Ferris, Raynor Marketing Manager. "When we were developing the ad concept, we wanted to deliver a spot that uniquely demonstrated the quality of Raynor products, was something that homeowners could relate to, and finally, make it as timeless as possible so that it wouldn't be outdated as soon as another product was added to our line."
The commercials illustrate that since the garage has become "more than a garage" it should have a dependable quality Raynor door. The 30-second television commercials and 60-second radio spots illustrate the garage being used for a party, the site of a guy's poker night, a place for children to play, an area to maintain a classic car, and rehearsal space for a garage band - all behind a Raynor door.
For personalization, each television commercial has been produced with different photographs of Raynor product that are specific to various marketplace regions. This allows dealers to customize by choosing from a variety of "region specific" still photographs to bookend the commercial. In addition, each television and radio spot includes the opportunity to add a dealer tagline at the end of the segment with voice over talent that matches the commercial message. And for quick turnarounds, Raynor authorized dealers can even build their commercials online in the DealerWeb at www.raynor.com.
Dixon, Illinois-based Raynor is an industry leader, manufacturing and marketing residential garage doors and openers, as well as commercial sectional and rolling doors and commercial operators.
Contact:
Liz Foster
lizf@raynor.com