Princeton, NJ, February 2007 - Miele, a world leader in laundry innovation since its first washing machine at the turn of the 20th century, will debut a groundbreaking new line of super large capacity washers and dryers made specifically for the diverse needs of the American family at the International Builders' Show held in Orlando, Florida this month. The new Miele Honeycomb Care™ Laundry Collection features a single-touch MasterCare™ wash system [available on the W4840 model washing machine] that easily and safely launders a wide range of clothing including woolens, silks and other delicate fabrics once washed by hand or sent to a dry cleaner.
New HoneycomNew Honeycomb Care Laundry Collection With Innovative MasterCare Programs
Other patented technological improvements include: the Honeycomb™ drum that is proven to extend the life of clothing by a factor of four; a new aerodynamic lint filter on the super large capacity dryer that reduces the total dry time by keeping a continuous airflow; and, an optional appliance stand / storage drawer with a patented shelf for setting laundry baskets at the perfect height for sorting and folding.
Additionally, located deep inside the advanced new super capacity washing machine is an ingenious direct-mount technology that provides enhanced stability to the wash drum which adds significantly to the washer's longevity and has allowed Miele to achieve up to eight more international patents for this single, exceptional development.
"Never before have we introduced a washer and dryer with so many advanced features and technologies to thoroughly care for and extend the life of your washables while respecting our cherished resources," stated Paul McCormack, Senior Marketing Manager for Miele, Inc. "The beauty of the Honeycomb Care™ Laundry Collection goes far beyond its sleek new exterior, Honeycomb™ wash drum and easy-to-use MasterCare™ control panel. Unfortunately, American families will never see the precision, German engineering inherent at the very core of every Miele machine, the parts that keep our customers' clothes lasting four times longer or the microprocessors that monitor and conserve water and energy and can even sense if a precious pet has climbed into the load! They'll never have to think about the inventive direct-mount technology that stabilizes the drum during high spin cycles and keeps the interior workings of the machine from deteriorating over time... classic Miele endurance. [These and other patented advances won't be available for other producers to incorporate in other laundry machines for years to come.] What our customers will notice is the convenience of the controls, virtually silent operation, effortless loading of large quilts and the most brilliant cleaning results possible... whether it's gently cleaning delicate lingerie or getting a tough grass stain off a favorite pair of jeans," stated McCormack.
Honeycomb Care™ Technology Under independent laboratory testing, Miele's patented Honeycomb™ technology was actually proven to make clothes and other washables last up to four times longer. The secret to this quantum leap in patented technology is in the masterful convex pattern in Miele's steel washer and dryer drums that actually resemble a bee's honeycomb. This unique design protects fabrics as they spin in wash, rinse and dry programs.
Honeycomb Care™ Washer Debuting on Miele's new super large capacity washing machine is a unique MasterCare™ wash program setting. Under Miele's MasterCare™, a wide range of options for gently and effectively cleaning nearly every item of clothing found in a typical American home is listed. From one-touch programs for Sanitization, Jeans, Whites, Wrinkle-Free Fabrics, Beach Towels, Dress Shirts, Comforters, Outerwear and more, MasterCare™ takes the guesswork out of laundry and automatically blends the perfect combination of variables (mechanical action, wash time, water temperature) to ensure the most brilliant results without subjecting the fabric to negative conditions. Such possible laundry disasters that Miele can help avoid, according to the U.S. Product Manager Tasmin Weston, include "washing and soaking a silk blouse in extremely hot water for hours and extracting the water at the maximum spin speed. With this treatment, you've just made a very expensive dust-rag! Using Miele's intuitive controls, it's literally, a 3..2..1.. WASH count down to perfect cleaning results each and every time regardless of fabric type."
In total, Miele has 11 new MasterCare™ programs... these are in addition to the previously existing 6-9 pre-set wash programs. Weston explains, "Recognizing that a real laundry zealot is acutely aware of the cleaning process and has a desire to control it, Miele machines also offer the option to set a custom wash program of their own choosing. Custom wash options include the manipulation of six heat and six spin settings, extended wash for removing heavy soil and a sensitive setting with an added rinse to remove detergent residues."
Miele's patented electronic controls never stop monitoring to protect not only clothing, but also pets and the environment as well. MasterCare™'s Out-of-Balance Sensor detects dramatic weight shifts in the Honeycomb Drum™ during its first rotations. If a family pet for instance, were accidentally included in the load the sensor would stop the cycle and unlock the door immediately. SpinClean™ ensures that larger volume loads are cleaned thoroughly, without excess wear, by manipulating the drum rhythms to ensure superior results and longevity. Intelligent Water Intake sensors uphold Miele's century long, global pledge to use only as much water as necessary and not a single drop more. The new Honeycomb Care™ Collection also comes equipped with a child lock, self-diagnostics that tell you when there's a problem and a PC Update so that programming can be enhanced to add additional settings in the future as technology improves.
Honeycomb Care™ Dryer
The Honeycomb Care™ tumble dryer is offered in gas or electric and has a wide range of patented sensor controlled and timed drying programs including Turbo, Gentle and Anti-crease modes. Miele's signature Touchtronic™ microprocessor monitors everything from moisture levels to drying temperatures making adjustments as needed to prevent over-drying and over-heating fabrics. Miele's new aerodynamic filter technology, aids overall drying consistency and reduces the total dry time by keeping a continuous airflow. The result is unparalleled laundry care with more uniform drying and significantly reduced creasing -- requiring less ironing. The design life of a Miele tumble dryer is more than 5,000 cycles, which is equivalent to a twenty-year life expectancy.
More Than 10 Patented Technological Advancements.
Patented Appliance Stands
Miele has tailored the new laundry system specifically for use in the American laundry room and the new, optional appliance stands are truly a unique addition to the product offering as well. These stands not only raise the washer and tumble dryer to an even more ergonomic position for superior loading and unloading, but also serve as useful storage areas. Unique integrated compartments allow for tidy storage of laundry detergents or other small appliances. A foldaway tray lifts the laundry basket to the perfect level to transfer clothing to and from the machine then simply folds back out of the way allowing access to the entire drawer.
A Size for Every Space, a Program for Every Garment
Honeycomb Care™ technology is present in Miele's entire suite of laundry products that have now been reintroduced in the U.S. market. The complete collection ranges from standard units that fit under countertops to the new Professional Care Systems that can wash up to 70 lbs of clothing and stand over 5 feet tall.
Standard Capacity Honeycomb Care™ Systems can be stacked in a closet, placed under a counter or freestanding. Available in white finish; select units accept a custom front panel for partial integration into cabinetry. Standard capacity units also have available condensing dryers for situations where venting is not possible (in white only). Retail prices vary depending on the unit selected and range from $1,349 to $2,199.
Large Capacity Honeycomb Care™ Systems have a larger load volume and can be stacked or freestanding with or without optional stands. Large Capacity products are available in white and stainless steel finish with a retail price range from $1,499 - $2,199 depending on the unit selected.
NEW Super Large Capacity Honeycomb Care™ Systems, have the largest load volume of any Miele residential laundry appliance and are available with optional, patented storage stands that put the laundry at an ergonomic height with attachments to hold laundry baskets or store a Miele vacuum cleaner. Available in white finish only. Retail prices are:
NEW Miele Professional Honeycomb Care™ Systems are showcased in fine estates, yachts, hotels and restaurants the world-over. These true commercial systems guarantee durability and throughput without sacrificing quality, exclusivity and ease of use. Load volume ranges from 15 lbs to 70 lbs with special programs for equine needs, yacht sails, bed and breakfasts and more. Consult Miele Professional for product details and retail prices. 800.991.9380.
Rotary Iron
Miele offers a unique rotary iron as a perfect accessory for the ultimate laundry suite. This easy-to-use appliance has a wide roller, which presses virtually everything from blouses and pants to bed linens and tablecloths, all with a crisp and professional finish. The rotary iron has design features comparable to the larger, industrial machines but has been specifically designed for home use and can be plugged into any 120-volt outlet. The iron also contains a foldaway mechanism and wheels that can be easily stored in a closet or left out in the laundry room.
Quality Cleaning (QC) Guarantee
Miele offers a 90-day, money-back QC guarantee on the wash results provided from all its residential washing machines so that consumers may purchase these international award-winning appliances with total confidence. As if the guarantee was even necessary since Miele has already won the "Innovation Foundation" award for the Honeycomb Care™ Technology and has earned the coveted Reader's Digest "Most Trusted Brand" award every year the survey has been conducted. Quality and longevity are built-in to Miele appliances and independent surveys show that the average replacement cycle for a Miele washing machine is nearly 45% longer than competitive models. So not only will clothes last four times longer, but also the machine itself will last, paying for itself in energy / water savings as well as replacement costs.
For more information on the Honeycomb Care™ Laundry Collection, rotary iron or the QC Guarantee, please visit www.miele.com or call 800.843.7231.
About Miele
Long a household name in Germany and throughout Europe, Miele is exploding onto the scene in the United States [Canada and Mexico] with its sleek design, superior engineering and unparalleled service. Founded in 1899 on a promise of Immer Besser, a German phrase meaning Forever Better, Miele has distinguished itself in the appliance market with a century-long resume of major patented innovations.
As the world's largest family-owned and operated appliance company now under the direction of fourth generation family members, Miele is immovably committed to the highest quality, performance and environmental standards. The firm's innovative heritage, state-of-the-art design and engineering aesthetic have inspired comparison to other German brands synonymous with innovation: Mercedes Benz and BMW.
Miele's range of exceptional consumer appliances include: vacuum cleaners, laundry systems, rotary irons, dishwashers, built-in convection, speed and steam ovens, cooktops, ventilation hoods and coffee systems. In addition, Miele Professional offers commercial cleaning equipment such as laboratory glassware washers, industrial parts cleaning systems, dental disinfectors and commercial wet cleaning systems. Select commercial-grade dishwashers and laundry systems produced by Miele are approved for residential operation as well.
For more information, consumers, design professionals and builder/developers are welcome to contact a customer support representative by calling 800.843.7231. Or, for information on demand 24/7, log on at www.miele.com.