For Immediate Release
Armstrong Floor Products and its powerhouse family of brands - Armstrong™ Hardwood Flooring, Bruce® Hardwood Floors and Robbins® Fine Hardwood Flooring - not only offer the most comprehensive portfolio of hardwood products in the market, but are designed to provide Quicker, Simpler and Better solutions to save time and money, or solve a design challenge.
Bruce® Turlington™ Lock&Fold™ Flooring
Bruce® Turlington™ Lock&Fold™ Flooring - Innovative Solution: The industry's fastest and easiest hardwood flooring installation system paired with best selling domestic species products. Patented NextGen™ engineered technology offers twice the lock strength of traditional locking laminate and hardwood floors for a durable surface that will not shift or buckle, and eliminates the need for glue, nails or staples, making it ideal for professional installers, remodeling contractors and DIY consumers. This revolutionary product reduces installation time and expense by an average of 30 percent! The floors are 100% genuine hardwood, with cross-ply engineered construction, for a floor that can be installed in any level of the home, including the basement. With no time spent waiting for glue to dry, consumers can live on their new floor immediately - or remove and replace later if they choose. The Bruce Turlington Lock&Fold engineered hardwood collection offers a wide variety of species, colors and widths to meet every homeowner's design needs, focusing on American species in top selling single plank visuals.
Armstrong Locking Hardwood - Innovative Solution: Beautiful Flooring with Faster and Easier Installation - Armstrong locking line includes a wide spectrum of product options - Exotics, Hand-sculpted and American Style Visuals. The collection includes 32 different products, all featuring the Armstrong exclusive NextGen™ patent-pending engineered technology, which eliminates the need for glue, staples or nails and reduces installation time.
Armstrong Locking Hardwood
Similar to "click" laminate floors where the panels are joined together without glue, NextGen™ is the result of nearly three years of research and development and offers a substantial reduction in the length of time required for installation.
The collection offers 5-inch single planks and 5-inch two-strip planks with 15 and 25-year residential warranties, and in some cases an additional 3-year commercial finish warranty. Trend-setting visuals are available in three distinct collections - Hand-scraped, Global Species and Oak. And, as an engineered hardwood floor, this product uses only a fraction of the raw materials that were traditionally required for 3/4-inch solid hardwood floors of the past, making them an outstanding sustainable and more environmentally-friendly option.
Armstrong™ Valenza™ Engineered - Innovative Solution: The industry's "Premium" Tropical Exotics collection - Dimensionally Stable (can be installed at all grade levels since it is available in both solid and engineered construction), thick face (re-sanding can be done), Sawn Face (true look of a solid floor), Commercial Rated Finish (Highly Durable Finish). Valenza brings affordable designer-quality choices not only into the home...but also throughout the home. Now, for the first time, consumers have the opportunity to use their choice of hardwood on any level of their home and enjoy a continuous look throughout the house. Available in the popular 3-1/2-inch planks, the Valenza Collection™ has micro-beveled edges and ends as well as a 25-year residential finish warranty and a lifetime structural warranty. Engineered products also carry a three-year commercial finish warranty.
Armstrong™ Valenza™
Robbins® Artesian Classics™ - Innovative Solution: Multi- Layer finish system created a look that blends well with popular "High End" glazed cabinets. This look is a growing trend. Dark and dramatic on dark woods, it is soft and supple on light, natural woods like Yellow Birch and Maple. The effect may be a brown wash versus black tone. Micro beveled edges pick up the color for a noted delineation from board to board.
Robbins® Artesian Classics™
The Artesian Classics™ Color-Wash Collection will be the must-have floor of today's homeowners. Offered in four different species - Birch, Cherry, Maple and Walnut - the woods are first washed with a black stain, sanded, and then stained again with an alternate color and, finally, finished. The result is a blend of two colors that enhance the texture and character found within the natural wood.
Hand-Sculpted Hardwoods - Innovative Solution: For builders and homebuyers seeking the look of hand-sculpted flooring without the risk of having to have an unfinished floor installed, scraped and finished with varied results, Armstrong provides the industry's widest selection of hand sculpted flooring options - from the gentle recesses of Armstrong™ Hardwood's Century Farm™ Collection, to the easy installation of Armstrong Locking Hardwood, to the timeless beauty of Robbin's solid Gatsby™ collection, Armstrong's wide spectrum of species and color options provide the beauty and look of true hand sculpted hardwoods with a trusted history of quality and the security of products backed by Armstrong's multi-year finish warranties.
Hand-Sculpted Hardwoods
Armstrong World Industries
Armstrong World Industries, Inc. is a global leader in the design and manufacture of floors, ceilings and cabinets. In 2005, Armstrong's net sales totaled $3.6 billion. Based in Lancaster, PA, Armstrong operates 43 plants in 12 countries and has approximately 14,500 employees worldwide. Armstrong Floor Products and its powerhouse family of brands - Armstrong, Bruce® Hardwood Floors, Armstrong™ Hardwood Flooring and Robbins® Fine Hardwood Flooring - offer the most extensive portfolio of flooring products available, including branded vinyl, laminate, Genuine Linoleum™, hardwoods and ceramics for residential and commercial applications. Armstrong resilient products are recognized for contributing to indoor air quality through FloorScore™, a new voluntary certification program administered by the Resilient Floor Covering Institute (RFCI) that identifies flooring products that meet stringent air quality requirements for low emitting building materials. More information about Armstrong is available on the Internet at http://www.armstrong.com.
All trademarks owned by AWI Licensing Company or Armstrong Hardwood Flooring Company.
FloorScore is a trademark of The Resilient Floor Covering Institute.
Contacts:
Hi-Res Images Available
Carlene Moloney
(717) 396-5579
cfmoloney@armstrong.com
Michele Zelman
(718) 859-6766
mjzelman@armstrong.com
mjzelman@cherryleaf.net