March 1, 2007--This spring, homeowners everywhere are falling for faux.
What:
With April Fool's Day one month away and the spring home improvement season just around the corner, now is the perfect time to find out if well-disguised, look-alike home products can fool your audience.
Can you tell the difference between the real and the imposter?
Some of today's "faux" products look so much like the real thing, they can fool even the experts. From JELD-WEN IWP Aurora Custom Fiberglass doors that mimic real wood to cement that looks like solid stone, imposters are flooding the market and giving the originals they emulate a run for homeowners' money.
Homeowners and builders are choosing to go faux these days not just for their improved appearances, but also for the benefits they deliver, such as better weather resistance and lower maintenance.
"The truth is that even we have a tough time telling the difference between our real wood doors and our custom fiberglass doors," said Shane Meisel, product marketing manager for JELD-WEN. "The technology advancements are simply amazing. Customers are blown away when they find out they can get the same look in a highly durable, long-lasting and virtually maintenance-free product."
When:
April Fool's Day is Sunday, April 1, and spring remodeling season is just around the corner. Now is the perfect time to find out if your audience can tell the difference between the latest "faux" building products and the real thing.
Where:
Faux products can be found at nearly all major home improvement retailers. For JELD-WEN dealer locations, log onto www.jeld-wen.com
Contact:
For interviews with faux product experts or professional-quality comparison photos of faux products and their originals, please contact Darcie Meihoff, CMD on behalf of JELD-WEN, (503) 274-7006 or JELD-WEN@cmdagency.com