Sleeker, Smarter, and More Ambitious than Ever: the new GE Profile and GE Wall Ovens

LOUISVILLE, Kentucky -- Culinary artists and casual cooks alike have reason to rejoice with the unveiling of the new GE Profile™ and GE® Wall Ovens.

GE Profile Wall Ovens
New GE Profile wall ovens truly offer the next generation in cooking - increased capacity, improved performance, and added style and convenience.

GE Wall Ovens Offer better Technology, Improved Design

Style & Convenience
The handsome GE Profile ovens have the distinguished appearance one expects from GE Profile, with the contemporary styling of full stainless steel doors, hidden vents, designer beveled edges, and full-width glass windows on stainless steel models.

The all-new, glass-touch control panel offers style, improved cleanability, and enhanced customizability, including eight color LCD options to match any kitchen décor and trilingual controls in English, Spanish, and French. A built-in proximity sensor illuminates controls when the user approaches to ensure visibility and added convenience.

Additional conveniences include new self-clean racks and the option of side-by-side installation to maximize available space and please any personal preference.

Capacity - the Largest Capacity in the Industry
A number of improvements have made, making GE Profile 30-inch and 27-inch wall ovens the largest in the industry1. The new true hidden bake element is now mounted below the oven floor for additional space, sleeker appearance, and easier cleaning. Additionally, the newly designed flat convection cover, the raised broil element, and the new racks increase usable space within the oven.

Those who truly love to cook and entertain will appreciate the all-new double-oven convection that offers single-rack convection bake, multi-rack convection bake, and convection roast in both ovens.

Performance
Home chefs will love the fast preheat in new convection-model GE Profile wall ovens, which preheat to 350 degrees in approximately eight to nine minutes.

The new QuietBake™ fan system means these ovens are quiet and includes a two-speed fan for shorter run time. Even after baking a 22-lb turkey at 350 degrees for over four hours, the oven fan will shut off within five minutes.

GE Wall Ovens Offer better Technology, Improved Design
Like the new GE Profile wall ovens, GE ovens are also adding enhanced performance, capacity, style, and convenience.

Performance & Capacity
For the first time, GE wall ovens feature PreciseAir™ reverse-air convection technology. This European cooking technique, previously found only on GE Profile models, integrates a bidirectional fan and a dedicated third heating element to provide more even heat circulation and accurate temperature control for superior cooking results. In certain double-wall oven models, convection is available in both the top and lower oven.

The newly slimmed-down design of the convection fan cover provides more capacity for large bakeware and cookie sheets - matching the capacity of the GE Profile wall ovens, which are the largest in the industry. You can also expect to find the QuietBake fan system in these GE models for quieter performance.

Style & Convenience
In addition to the classic top and bottom configuration, GE is introducing a revolutionary new opportunity via wall ovens that may be installed in a side-by-side configuration. The GE ovens have attractive, new design touches such as larger, hearth-style windows and stylishly curved, all-stainless steel control panels with touch-sensitive control pads that are easily wiped clean.

GE Profile and GE wall ovens are available in 30" single and double configurations and 27" single and double configurations to fit seamlessly in any kitchen. The estimated prices range for GE single wall ovens is $499 - $1549 and for GE double wall ovens is $1069-$2549. GE Profile single wall ovens retail for $1549 -$2399 and GE Profile double wall ovens for $2349 -$3349. And with choices of stainless steel, white, bisque and black finishes, any of these appliances offer the appearance - and the technology - to stand out in any kitchen.

GE Consumer & Industrial spans the globe as an industry leader in major appliance, lighting and integrated industrial equipment, systems and services. Providing solutions for commercial, industrial and residential use in more than 100 countries, GE Consumer & Industrial uses innovative technologies and "ecomagination," a GE initiative to aggressively bring to market new technologies that help customers and consumers meet pressing environmental challenges, to deliver comfort, convenience and electrical protection and control. General Electric (NYSE: GE) brings imagination to work, selling products under the Monogram®, Profile™, GE®, Hotpoint®, SmartWater™, Reveal®, GE Edison™ and Energy Smart™ consumer brands, and Entellisys™ industrial brand. For more information, consumers may visit www.ge.com.

Media Contact:
GE Consumer & Industrial
Allison Eckelkamp
(502) 452-7184
Allison.Eckelkamp@ge.com