(Stuttgart/Herford/Fairfield, NJ, January 2006) --The Porsche Design Group (Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG) and Poggenpohl Möbelwerke GmbH have signed a long-term cooperation contract. Jointly, the manufacturer of luxury kitchens and Porsche Design plan to develop a new kitchen by 2007 that is intended to stand out on account of its functional and puristic design. The new kitchen will be introduced in September 2007 in Germany.
Poggenpohl
Says Dr. Siegmund Rudigier, Managing Director of the Porsche Design Group: "We are very pleased to have found in Poggenpohl the ideal partner for luxury kitchens as this marks a major step ahead on our way toward building the new "Living product segment that, next to kitchens, will also comprise living-room lamps and furniture. High ambitions, first-rate quality and a clear design language - these are the elements that our two brands have in common."
"Porsche Design products excel on account of their distinct and functional design language, careful choice of material and top-quality workmanship. It is this unique character that makes Porsche Design our ideal partner," explains Elmar Duffner, Managing Director of Poggenpohl. He goes on to remark that according to market analyses, an increasing number of men display an interest in luxuriously appointed kitchens. As kitchens often turn into event and social areas frequently equipped with audio systems, an innovative attitude would be an indispensable prerequisite for future success in the premium kitchen industry.
Poggenpohl is the oldest German furniture brand that owes its ongoing sales success to an export rate of over 70 percent to more than 60 countries. The majority of Poggenpohl kitchens are sold through 450 international studios and by authorized dealers. In the kitchen furniture industry, the label "Made in Germany" is a sales attribute that is highly respected worldwide. For more information on Poggenpohls product line, visit www.poggenpohl-usa.com.
Porsche Design is a global luxury mens brand and is determined by engineered products. Professor Ferdinand Alexander Porsche established the Porsche Design brand in 1972, and the products continue to attract consumers with their technical innovation and represent functionality and timelessness in its purest form. Porsche Design products are sold in exclusive own retail and franchise stores, shop-in-shops, up-market department stores and exclusive specialty stores.
For more information, please contact Janine Flamer at 973-812-8900 x38 or jflamer@poggenpohlusa.com.