TEMPLE, Texas (Summer 2007) - Mined from the Earth's continental crust and featuring a variety of colors both opaque and translucent, quartz has emerged as one of the most sought-after contemporary design trends for consumers and designers alike. Wilsonart® Home Collection proudly introduces its new Crystalline Series of Wilsonart® HD™ High Definition™ Laminate. Crystalline is a marbleized quartz pattern with the appearance of depth and translucence. It includes seven colorways featuring gray, chocolate, green, aquamarine, terra cotta and bisque tones. The new series is available beginning summer 2007.
Crystalline Shell - Tan tones and clay marbling provide a neutral appeal
Crystalline is one of three new 2007 Wilsonart HD design series being launched by Wilsonart this year, bringing the total offering to 32 options. All Wilsonart HD laminates are three times more wear-resistant than the industry standard for high pressure laminate surfaces due to 21st century technology advances pioneered by Wilsonart.
"Crystalline is a unique interpretation of engineered quartz that provides affordable luxury and high performance to homeowners," says Ron Gagnon, vice president of design and marketing at Wilsonart. "The new collection features a sea of colors that are sure to bring a new design aesthetic to kitchens and bathrooms."
The Crystalline Series comprises light tones ranging from white to gray, bisque to brown, and aquamarine to leafy greens in the designs listed below:
* Crystalline Onyx - Warm grey tones and facetted onyx inlays intermixed with subtle areas of amber marbling
* Crystalline Braun - Rich chocolate tones combine with subtle clay marbling
* Crystalline Dune - Soft brown tones with clay marbling that pair nicely with natural maple and cherry woods
* Crystalline Shell - Tan tones and clay marbling provide a neutral appeal
* Crystalline Pearl - A marbleized quartz in soft bisque with subtle pearl areas in white with soft coral accents
* Crystalline Ice - An aquamarine marbleized quartz combined with subtle sand accents
* Crystalline Iris - A leafy green marbleized quartz that includes amber accents in the veining
Crystalline Shell
The Crystalline Series features a dramatic optical effect that creates the look and feel of rich, natural stone, with all the depth and dimension associated with more expensive materials. "Engineered quartz is a much-sought-after look in many North American homes, and many design-conscious homeowners are now looking for an affordable alternative," says Gagnon. "Easy to clean, wear resistant, textured surfaces are always of high interest to consumers."
Wilsonart is a leading manufacturer of decorative surfacing products including Wilsonart® HD™ High Definition™ Laminate, Wilsonart® Laminate, Wilsonart® Solid Surface, and Wilsonart® Flooring. The company has been recognized by the Smithsonian Institution's Cooper-Hewitt National Design Museum, Interior Design magazine and Home Magazine for design excellence.
Wilsonart® International is based in Temple, Texas. For more information, call the Wilsonart Customer Service Hotline at 800-433-3222. Consumers can also visit www.countertop.com and professionals can visit www.wilsonartcontract.com.
CONTACT:
Jarrod Krull (jkrull@axiomcom.com)
Axiom Marketing Communications
952-224-2939
Alison DeMartino (demarta@wilsonart.com)
Wilsonart International
254-207-2447