MIDDLETON, Wis., July 18, 2007 - New home buyers spend thousands of dollars on the installation of window coverings that allow for privacy, security and energy conservation. To help builders maximize this profit opportunity and simplify this important purchase for consumers, Graber® has created Home Choices, a new national builder program designed to give consumers a simple and affordable way to purchase window coverings directly through their builders at the time of construction.
Custom Window Coverings from Graber
"Graber Home Choices allows builders to offer a significant value-add to their customers - making it possible for them to purchase window coverings for less and roll the cost right into their mortgages," said Sal Parente, director of sales for Graber. "Personalized assistance from Graber's builder team and network of local dealers make it easy for builders to increase revenue with each sale."
Through the Graber Home Choices program, home buyers can choose custom window coverings from Graber's top-selling styles and colors - including cellular shades, wood blinds, wood shutters and both vertical and horizontal blinds - all for less than off-the-shelf prices. For builders, the turn-key program delivers an opportunity to increase bottom-line revenue by at least $500 per home while guaranteeing customer satisfaction through more varied window coverings and installation services.
Four Simple Steps
Graber Home Choices is a four-step program supported by the services of the brand's dedicated builder team and local dealers. It also is complimented with customized materials that showcase Graber's most popular product offerings. Builders who partner with Graber simply incorporate the company's product into their selection mix via the following steps:
1. Prepare - Dedicated experts from local dealers and Graber's national builder team work with each builder to simplify the order placement process by reading home plan take-offs and entering them into a dedicated online system.
2. Quote and Order Online - To assist in the selling process, Graber's online builder site showcases the complete collection and pricing for all covering options on any window. The site also immediately shows builders the dollar amount window coverings will add to monthly mortgage payments so that they may share this information with the buyer.
3. Educate - Knowing customers want to interact with products in order to make informed decisions, Graber provides tools to educate consumers, including a sample book, customizable product displays and a library of educational and promotional materials that may be reviewed and discussed with their builder.
4. Install - Finally, once an order has been placed online, an installation team completes the process by handling all on-site measuring to ensure accuracy. They also install all window coverings in the home, leaving each residence in move-in condition.
"We're providing builders with everything they need to roll window coverings into their home customization process," said Parente. "It's never been easier to create a reliable profit system with new home buyers. Graber Home Choices is a powerful tool for attracting new customers, creating immediate curb appeal and setting new developments apart from the rest."
About Springs Window Fashions
Springs Window Fashions, a business unit of Springs Industries, supplies leading retailers and distributors with a complete line of horizontal and vertical blinds, shades, specialty treatments and window hardware. The company, which is based in Middleton, Wis., markets these products under the brands Graber®, Bali® and Nanik®. Privately held Springs Industries, based in Fort Mill, S.C., is a leading supplier of home furnishings.
Contact:
Emily Shirden or Heather Hahn
L.C. Williams & Associates
800/837-7123