August 1, 2007 - JOHNSON CITY, Tenn. - As today's homebuyers look for places to raise a family or spend their retirement years, they are increasingly choosing "green" - environmentally friendly - products. Since brick is well-noted for its sustainability, timeless appeal and aesthetic qualities, General Shale Brick was featured in two national projects that draw attention to green building practices.
General Shale Featured in National Magazines for Energy-Efficient Projects
General Shale, the nation's largest brick manufacturer, makes appearances in the August 2007 issues of two major U.S. magazines, Southern Living and Cooking Light, available on newsstands this week.
General Shale's Cherry Hill Tudor brick adorns Cooking Light's FitHouse, located in an upscale Chicago-area neighborhood, and the company's pavers and Charlestown Landing brick enhance the exterior of Southern Living's 2007 Idea House in Hot Springs, Ark. General Shale has sponsored these projects in previous years.
"General Shale is delighted to participate in both the FitHouse and Idea House projects," says General Shale President and CEO Dick Green. "As sponsors, we're always pleased to see how well our brick accentuates unique aspects of the different styles of homes. Brick is the natural choice for energy-conscious consumers."
The company's Louisville, Ky., plant supplied brick for the 5,500-square-foot, four-story FitHouse in Lincoln Park, Ill., a suburb of Chicago. The home qualifies for environmental certification under new residential structure green-build guidelines, which specify sourcing and construction materials that are energy efficient and minimize the impact on natural resources.
"We like to think of it as an idea house," says Phillip Rhodes, senior editor at Cooking Light. "It is environmentally fit and fosters the same ideas as our magazine, 'Eat smart and live well,' without sacrificing the level of luxury you expect."
The five-bedroom dwelling in Lincoln Park was built by Chicago-based City View Real Estate Group and is for sale for $3,999,500. "We selected the brick because it fit well with the other houses in the neighborhood, new and old," says Brad Schreiber, president of City View. "Also, it met the guidelines of being manufactured within 500 miles of the building site."
For more information, contact Mark Kinser
Vice President, Corporate Development and Marketing
423-282-4661.
mark.kinser@generalshale.com