Hanson Roof Tile launches HansonTileStoreEasy-to-navigate online ordering system enhances order accuracy and accelerates order flow

September 17, 2007 - Hanson Roof Tile, one of the leading roof tile manufacturers in the United States, has launched HansonTileStore, a customer-centered online ordering system that streamlines online ordering and customizes order sorting to the user's needs.

"We believe this system reflects the needs of our customers who have asked for simplicity and accuracy in an online ordering platform," said Dylan Walters, senior vice president and general manager of Hanson Roof Tile. "HansonTileStore guides customers through the tile selection process, helping them make the best decision for each of their projects."

Easy-to-navigate online ordering system enhances order accuracy and accelerates order flow

Hanson Roof Tiles

Customers can access HansonTileStore by clicking its link on www.hansonrooftile.com.

HansonTileStore automatically enters customer orders into Hanson's internal customer order management system and provides the customer with their order number by e-mail. Project managers can choose to have all order confirmations sent to partners on the project, so everyone stays apprised of the tile order.

The system guides customers through the tile selection process by asking them to select a pick-up location, tile profile, tile color, product quantities and billing information in easy-to-read screens that feature product photos. Its simplicity comes from its being project-based, allowing customers to sort projects by project name, project number, roofer/builder, county or price quote.

After each order has been entered, the system sends the customer a confirmation e-mail, followed by an e-mail containing their order number. Each order can be released to the work site by only one person associated with the project, a feature that will help to eliminate work site fraud.

Customers can request order modifications or cancellations via HansonTileStore, and all such requests will be followed up by a call from a Hanson customer service representative.

Hanson Roof Tile is a leading manufacturer of concrete roof tile in the U.S., operating plants in California, Arizona, Florida and Texas and supplies quality concrete roof tile in a multitude of sizes and colors for single and multi-family developments, custom homes, commercial and re-roofing applications.

Hanson Roof Tile is a part of Hanson, one of the world's largest suppliers of heavy building materials to the construction industry. We produce aggregates (crushed rock, sand and gravel), ready-mixed and precast concrete, asphalt and cement-related materials and a range of building products including concrete pipes, concrete pavers, tiles and clay bricks.

We are part of the HeidelbergCement Group, which employs 70,000 people across five continents and has leading positions in concrete and heavy building products and is the global leader in aggregates.

Further information on Hanson can be found at www.hansonrooftile.com

Contacts:
Dana Haydock
704-926-1301
dhaydock@wrayward.com

Heather Tamol
704-926-1326
htamol@wrayward.com