30 October, 2007 - Armstrong™ Floor Products' CushionStep™, an exciting innovation that offers comfort, style and flexibility in fiberglass floors, now adds 23 new BEST and BETTER designs in the Wood, Stone and Impression categories.
Following the enormous success of Armstrong's CushionStep fiberglass launch in 2006 which earned Armstrong numerous awards including the 2007 Woman's Day Special Interest Publications' Remodeling and Makeovers Magazine Award, the new additions bring the total count to 60 designs across three price points and design collections. The comprehensive glass product line now offers 120, 100, and 80 mil products with corresponding trade-up features and benefits.
Armstrong CushionStep Peruvian Slate in Pebble Beige
The new designs add a bit of drama and exciting color variations to the already full line. Among the new additions to the CushionStep BEST Collection are Amalfi Stone, Mocha, and Black; Autumn Slate Stone Hearth; Peruvian Slate in Sea Cliff, Golden Field, Subtle Drift, Pebble Beige and Sunrise; two new woods - Rustic Timber Brown and Natural; and, in the Impression line, Universal Sharwood and Cocoa.
BETTER product additions include Messina in Stone, Blue/Taupe, Sedona Canyon in Earth, Shoreline Beige, Morning Mauve and Costal Sand; Antique Oak Butternut and Cinnamon; and Potenza in Blue/Gray and Potanza Beige.
Armstrong CushionStep offers a unique combination of features and its three design collections provides great style and performance for any budget, including:
*Superior underfoot comfort
*Wide selection of realistic designs and textures
*Easy care, unmatched durability
*Freedom to change your mind
CushionStep™ is fashionably flexible, which makes redecorating easier than ever. It is both easy to install and easy to change as lifestyles and trends evolve. The floors can be professionally installed either with adhesive, or with a modified "loose lay" flooring tape system that lets the consumer remove and replace the floor as she chooses.
The key to CushionStep's new standard for underfoot comfort is Armstrong's revolutionary CushionCore™ Technology, available in standard and High Density (HD) thicknesses. "People will notice the softness - and absence of underfoot noise - with every step taken," says Allen Cubell, vice president, Residential Resilient Sheet.
The new designs emphasize today's most popular décor choices, including rich wood looks in exotic and domestic species; natural stone looks, such as limestone and slate; and distinctive designs like cork and natural linoleum overall patterns, and now in new colors like Amalfi Mocha and Amalfi Black. The Wood collection gives consumers the style they love, right down to a distinctive surface texture.
Impressions floors offer timeless design, created to complement rather than dominate a room's décor, and, the Stone collection features refreshing, natural looks with a touch of unexpected softness.
CushionStep™ utilizes Armstrong's exclusive technology, including its award-winning MasterWorks Technology®, for rich, realistic looks. Each floor features an uncanny level of depth, realism and texture. MasterWorks Technology with VTx™, a process that delivers a range of realistic textures and gloss, gives each design an incredibly natural feel, unique to its individual character. And, easy-care VisionGuard® clear, protective urethane wear layer provides exceptional stain, fade and wear resistance for maximum protection and design clarity. The floor's glass fiber web provides optimum strength and stability, while the CushionCore backing offers superior comfort and durability.
"CushionStep is a one-of-a-kind floor. It is a more flexible and dimensionally stable product that can be can be easily installed with or without adhesive, enabling homeowners to easily adapt their rooms to their changing lifestyles and interests," says Cubell. "Add the security and trust of the Armstrong™ brand, and consumers can have new found confidence to discover and express themselves. And, retailers have an exciting new floor to sell."
About Armstrong World Industries, Inc.
Armstrong World Industries, Inc. is a global leader in the design and manufacture of floors, ceilings and cabinets. In 2006, Armstrong's consolidated net sales totaled approximately $3.4 billion. Based in Lancaster, Pa., Armstrong operates 48 plants in 10 countries and has approximately 13,000 employees worldwide. For more information, visit www.armstrong.com.
Armstrong Floor Products and its powerhouse family of brands - Armstrong, Bruce® Hardwood Floors, Armstrong™ Hardwood Flooring and Robbins® Fine Hardwood Flooring - offer the most extensive portfolio of flooring products available, including branded vinyl, laminate, Genuine Linoleum™, hardwoods and ceramics for residential and commercial applications. Armstrong resilient products are recognized for contributing to indoor air quality through FloorScore™, a new voluntary certification program administered by the Resilient Floor Covering Institute (RFCI) that identifies flooring products that meet stringent air quality requirements for low-emitting building materials. More information about Armstrong flooring is available on the Internet at www.armstrong.com.
Carlene Moloney
(717) 396-5579
cfmoloney@armstrong.com
Michele Zelman
(718) 859-6766
mjzelman@armstrong.com
mjzelman@cherryleaf.net